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Business Development & Best Practices Archive


Keeping Tabs on Current Trends

In today’s broker spotlight, RISMedia interviews Berkshire Hathaway HomeServices New Jersey Properties Chairman and CEO Bill Keleher on trends in his market, demographics, tips on staying current and what challenges in business he’s overcome. ...


Reinventing the Real Estate Brokerage Model: HomeSmart International

In 2000, when Matt Widdows founded the HomeSmart brand in Phoenix, Ariz., it wasn’t for any other reason than to make his own life easier as a real estate agent. Widdows had worked for other real estate companies in the Metropolitan Phoenix market and always felt like he couldn’t quite ...


Trash-Into-Treasure Relationship Management

In today’s real estate world, we all receive a LOT of marketing in the form of blast emails, postcards, and other types of mailers. Most of us probably hit the Delete key or toss those mailers in the trash without even looking at ...


Extra Protection, Extraordinary Service: Maintaining Focus with Competitive E&O Coverage

Although we aim to do our best on the job every single day, mistakes are sometimes made. Despite our best attempt to minimize those occurrences, we are human, and the real estate industry is regrettably not immune to the minor mess-up. Large real estate companies need further protection than just ...


2014 NAR Conference and Expo: The Brokerage of the Future

Like many of you, we had the pleasure of attending the National Association of REALTORS® annual conference in New Orleans. On the trade show floor, we got to see the latest ideas and technologies that will drive the future of real estate – and ...


How Do You Turn an Email Address into Business?

So you’ve got a new lead—congrats! Now, all you need to do is build trust that will convert them into a lifetime, loyal client. Easy, right? Keep in mind that 88%* of homebuyers have stated that they start their search for a new ...


4 Case Studies from Smart Real Estate Pros That Are Helping, Not Selling

Recently we covered the concept of Youtility, the art of winning over consumers by helping (not selling) them with inherently useful and relevant information that they actually want.  We defined the three driving ...


Power Teams: The Estridge Group Leads by the Golden Rule

With 37 years of real estate prowess under her belt, Melinda Estridge, believes success is predicated on providing outstanding service that builds solid relationships. By forging these solid alliances, the referrals and business comes naturally so you’re not spending as much time ...


Energy and Synergy Empower Agents for Big Success: Realty Executives of Nevada

When Jeff and Fafie Moore opened their first Realty Executives of Nevada office in 1989, they came to Las Vegas with a vision of what a dynamic, successful real estate firm would look like, and they proceeded to ...


The Risk of Aiding Credit-Challenged Clients

When a legal issue or tax problem arises during a real estate transaction, REALTORS® are required to point their clients in the direction of a lawyer or competent CPA. But what’s to be done with credit-challenged clients? ...


How ‘Together’ Can Motivate Us at Work

(TNS)—If there’s one thing we human beings are good at, it’s finding extremely complicated and wildly ineffective ways of addressing problems that really aren’t that hard to solve. ...


Does Your Recruiting Effectively Attract Multicultural Agents?

Recently I spoke about real estate recruiting in today’s environment, for tomorrow’s agents. Due to the response on that topic, I want to add a few thoughts building about a multicultural business. ...


Power Brokers Share Their Tried-and-True Strategies for Enhancing the Consumer Experience

As the market continues to change and evolve, if you ask any real estate professional to name one thing that remains constant throughout, they’ll most likely point to the fact that real estate is a relationship business. And fostering viable relationships with consumers ...


A Better Crystal Ball: Building Your Competitive Advantage with Big Data

Editor’s Note: This is the third article in a series on Big Data analysis as relevant to the real estate industry. ...


Charge It! with the New REALTOR® Credit Card

In November, NAR members, association staff and their family members have a new choice for their credit needs:  the official REALTOR® Credit Card. Through NAR’s REALTOR Benefits® partnership with REALTORS® Federal Credit Union, a Division of Northwest Federal Credit Union, NAR members can now apply for the card program that ...


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