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Business Development & Best Practices Archive


The Real Estate Pro’s Guide to Hosting an Event

As real estate professionals, it’s important to have an active role in the community and give back to the neighborhoods we know and love. There’s no better way to pay it forward and show your community how much you care than by hosting ...


5 Tips on Value-Added Selling from David Knox

1. Price competition ...


Over 70 Percent of REALTORS(R) Prepared for TRID Transition

With just one month left before the October 3 effective date of the new TILA-RESPA Integrated Disclosure rule (TRID), preparation is underway for members of the industry, according to a recent National Association of REALTORS® Research survey. ...


Are You Protecting Your Digital Data?

We now lead digital lives. Everything from taxes and banking to the music and movies we buy is now often accessed via the computer. ...


Why the Future of SEO Is ‘UnOptimized!’ — Part 2

Last week, we covered the importance of “triggers and tickles” and promised further search enlightenment through “cat-lady” insights. Before I fulfill that promise, here’s a brief recap of the fundamentals of “UnOptimization,” a way to more and “more better” traffic. ...


NAR Video Spotlight: Window to the Law—Cyberscams and the Real Estate Professional

Editor’s Note: This is part of a monthly video series from the NATIONAL ASSOCIATION OF REALTORS® to inform and educate members about important aspects of being a REALTOR®. Watch for this series each month in RISMedia’s Daily Real Estate Advisor. ...


How to Win at Lead Generation with LinkedIn

If you think LinkedIn is just a resume board, it’s time to change that misconception. Successful real estate agents are adding LinkedIn to their tool kits for expanding networks and zeroing in on new prospects. With the right tactics, the professional ...


Education Is the Pathway to Success

To cease ongoing education is to cease momentum not only for yourself, but for your business. As a real estate professional traversing an ever-fluctuating market, ongoing education is elemental to your success. ...


NAR Broker Tip of the Month: CFPB Releases New TRID Tools

On August 14, 2015, the Consumer Financial Protection Bureau (CFPB) released a new online toolkit to help real estate professionals understand the new TILA-RESPA Integrated Disclosure (TRID) rule and how to explain those changes to their clients. ...


Meeting and Exceeding Clients’ Expectations Every Step of the Way

Casandra Vann, a REALTOR® with Keller Williams Realty of Polk, has spent the last 11 years helping people in the Lakeland, Fla., area buy and sell homes. Vann was awarded the Quadruple Gold award in 2014, and as a member of her office’s Agent Leadership Council, she goes above and ...


Social Media for Real Estate: Time Waster or Money Maker?

In today’s tech-savvy society, having an online presence is vital to business success. But trying to create an effective social media strategy for your company can be daunting to undertake and often comes with a steep learning ...


Exceeding Expectations Every Step of the Way

To really push ahead in real estate, you can't just meet your client's expectations; you must exceed them. In the following interview, Nancy Quinn of Berkshire Hathaway HomeServices N.E. Prime Properties lets us on in her secrets to success. ...


Webinar: Goodbye Peaks and Valleys, Hello Year-Round Success!

The market is unpredictable–your income doesn’t have to be. Workman Success Systems Founder and CEO Verl Workman and RE/MAX Center’s Cleve Gaddis are back for another installment of RISMedia’s popular Agent Webinar Series, where they’ll discuss the secrets to year-round sales success, including: ...


Special realtor.com® White Glove Team Stands Ready to Provide Free Support for Free Resources

As a broker, one of your key challenges is helping your new agents leverage the tools and resources available to successfully launch their real estate careers. It’s rare to find free help for your agents, but that’s exactly what’s available from realtor.com®’ s New Agent Acquisition Team—a group of professional ...


Why the Future of SEO Is ‘UnOptimized!’ — Part 1

“Less is more.” The catch phrase of every minimalist is often used to talk about ad design, salt intake, or feng shui furniture layouts, but what about when it comes to web traffic? While this may seem contradictory to traditional search marketing goals, ...


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