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Business Development & Best Practices Archive


When Agents Succeed, Everyone Succeeds

In the following article we speak with Gary Scott and Larry “Boomer” Foster, Presidents of Long & Foster Real Estate, about co-leadership, sustainable company growth and connecting with today's consumers. ...


Three Tips to Negotiate Like a Winner

A recent study by the National Association of REALTORS® revealed that 89 percent of buyers and sellers consider negotiation skills to be the most important skill when selecting an agent. In an industry where commissions are ...


Listing Presentations: What’s Your Winning Formula?

Listing presentations are the bread and butter of the real estate industry—and like every market, no two are alike. So, we want to know: ...


On Top of Their Game: Brokers Evolve along with Technology

While housing markets rise and fall, one trend that brokers are consistently working to stay on top of is the ever-evolving state of real estate technology. ...


Basic Training: The Potter’s Wheel

Recently, I watched a demonstration of a potter turning clay, and I was fascinated as he molded the clay into perfect bowls, vases and plates. With each new blob of clay, this artist took the clay and shaped it into ...


Leading in the Online Arena

“The key is getting back to all leads within the first five minutes,” says Galand Haas of the Galand Haas Real Estate team. With 26 years of real estate experience, Haas has been leading in the online arena for quite some time. Read the following interview for top tips and ...


Bridging the Gap between Relationships and Technology

There’s a lot of confusion in the real estate industry, and it’s time to clear the air. Recent polls show that 70 percent of agents are spending money on some sort of online lead purchasing ...


Communication 101: Learning to Speak in Toddler

I always tell my daughters that the best part of my life is watching them grow up.  I then follow that by telling them the hardest part of my life is watching them grow up.  Life as a ...


Four Tips for Dealing with Unrealistic Seller Pricing

As a real estate expert, you offer a great deal of value to your clients. While you spend hours researching the top trends in their area, learning about the recent selling prices and creating the perfect marketing campaign, often your clients don’t realize ...


Talking Tech on Main Street: A Conversation with Annette Anthony

After our deep dive into the world of Google and Intelligent Ads over the past few months, it’s time to get back out on the street. Luckily, I had the good fortune to catch up with ...


In 2016, It’s Time to Get Lucky with Referrals

“Luck is where preparation meets opportunity.” ...


Heading to a Conference? Why You Shouldn’t Skip the Exhibit Hall

Ahhh, conference season. For brokers and agents, the New Year usually starts with travel plans as brands and networks pepper Q1 with their respective annual conferences. A conference offers a lot more than a ...


3 Tech and Marketing Trends to Embrace in 2016

There’s no doubt that technology has changed the way we buy and sell homes. Fifty years ago, buyers would search through newspaper ads to find a home; nowadays, the majority of buyers search for homes on the Internet before consulting an agent. It’s ...


Leveraging Buyer Data to Improve the Top and Bottom Lines

Creating, implementing and leveraging a competitive edge for your company is a necessity today with competition pulling at every edge of your business. ...


Why Being Generous Pays off: The Importance of Gift Giving in Real Estate

Successful real estate agents know the importance of gift giving better than almost anyone else. In the United States, the average house price is $188,900 and with so much money changing hands, it’s important to show respect and appreciation for ...


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