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Real Estate Technology Archive


Why the Future of SEO Is ‘UnOptimized!’ — Part 2

Last week, we covered the importance of “triggers and tickles” and promised further search enlightenment through “cat-lady” insights. Before I fulfill that promise, here’s a brief recap of the fundamentals of “UnOptimization,” a way to more and “more better” traffic. ...


How to Win at Lead Generation with LinkedIn

If you think LinkedIn is just a resume board, it’s time to change that misconception. Successful real estate agents are adding LinkedIn to their tool kits for expanding networks and zeroing in on new prospects. With the right tactics, the professional ...


Your Agents’ Window of Opportunity Just Opened with RPR Mobile™

NAR PULSE—RPR Mobile™ is now optimized for iPad and Android tablets. Members can now engage clients on a whole, new level with a clearer, bolder view of the dynamic property data their clients expect, anytime, anywhere. Built exclusively for REALTORS® and available ...


Social Media for Real Estate: Time Waster or Money Maker?

In today’s tech-savvy society, having an online presence is vital to business success. But trying to create an effective social media strategy for your company can be daunting to undertake and often comes with a steep learning ...


Why the Future of SEO Is ‘UnOptimized!’ — Part 1

“Less is more.” The catch phrase of every minimalist is often used to talk about ad design, salt intake, or feng shui furniture layouts, but what about when it comes to web traffic? While this may seem contradictory to traditional search marketing goals, ...


FREE .REALTOR Domains Still Available

NAR PULSE—Don’t let your agents miss out on the benefits gained from a .REALTOR domain. Be sure they know that free .REALTOR domains are not sold out. Help debunk other myths by using this content in your firm communication channels. ...


The Growing Age of Technology: Taking Advantage of the Online World with Quicken Loans

Real estate is a fast-paced industry. With the breadth of what the Internet has to offer, real estate professionals have an arsenal of tools at their disposal to simplify their daily routines. Between tablets, apps and other mobile technology to the many stellar, innovative vendor products available, real estate has ...


Technology: The Key to Mastering Success with Millennials

By 2020, millennials are predicted to hold $1.4 trillion in purchasing power, and as they enter the real estate market they will account for the greatest percentage of home sales.  Being that millennials were the first generation to be raised in the “Information ...


4 Ways to Easily Brand Yourself as a Real Estate Agent

Growing your brand isn’t easy. It takes time, persistence and the willingness to put yourself out there over and over again. We know there are challenges. You don’t want to seem too ambitious, but you ...


The Apple Watch: A Must or Bust for Real Estate?

Homes.com’s National Speaker and tech expert Joe Sesso gives his take on the Apple Watch. Is this new technology just another trendy fad or a game-changer for the industry? ...


Changing the Virtual Tour Paradym

Online property tour pioneer VisualTour recently announced a new chapter in its service to real estate agents last week. After nearly three decades under the name VisualTour, the Knoxville, Tenn.-based company will show the world a new face as Paradym. ...


Streamlining Day-to-Day Tasks while Increasing Productivity and Efficiency

For more than 20 years, zipLogix has been developing real estate-focused software solutions, helping those in the real estate industry dramatically increase their productivity and efficiency. ...


Using Technology to Streamline the Real Estate Transaction

It’s no secret that technology has profoundly changed the way we do business. ...


How to Win Back Google’s Love

Admit it, you’ve Googled yourself or your company to see where you rank and haven’t been too happy with the results. Maybe you found yourself hovering near the bottom of the first page, or worse yet, had to click the “next” button because ...


MLS, Industry Executives Discuss State of the MLS and Data Sharing

The CALIFORNIA ASSOCIATION OF REALTORS® (C.A.R.) recently convened a roundtable of industry experts on the topic of the Multiple Listing Service and data management issues. The highlights of the roundtable are outlined in a new whitepaper issued by the Center for California Real ...


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