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Real Estate Technology Archive


Large Majority of Homebuyers Believe They Are Better Buyers Because of Technology

Consumers use technology to do just about everything, including looking for and buying a home. A recent independent poll commissioned by Discover Home Loans shows 89 percent of homebuyers use some form of online technology to help them with the homebuying process. In ...


Technology’s Impact on the Real Estate Industry

Top executives from many of the world’s leading real estate firms joined a panel discussion recently about the impact of new technology on commercial and residential real estate markets. The session, “Strategic Technology Solutions and REach® Driving Innovation ...


New Survey Identifies Top Trends in Smart Home Technology

According to a survey conducted by ERA Real Estate and HGTV, nearly half (46 percent) of consumers believe it is important that their current home or next home they purchase be equipped with smart home technology. Not only do they see the ...


Wrap Up Your Holiday Business with 5 Social Marketing Gifts

Even though the holiday season is not exactly prime time for buying, selling or renting, we shouldn’t kick back, relax and hibernate until spring.  On the contrary, agents and brokers should take advantage of this time to share good tidings with old and ...


What Social Media Platforms Are Best for Your Real Estate Business? Part Two.

Last week, we took a look at a few of the most popular social media sites you can use to help build your business. Now we're going to look into four more social networks and see what they can do for ...


5 Ways to Nail Brand Consistency Online

Of the Realtors® who use social media for their real estate business, 70 percent use it to build relationships and 64 percent use it for visibility, exposure and marketing (2013-2014 REALTOR® Technology Survey). When it comes to building and maintaining your ...


Upping the Competition in a Mobile-Driven Market

When Darell Bowen decided to get back into real estate after taking a break from the business in 2001, he knew he needed to find his feet quickly. For Bowen, one of the biggest challenges was settling on the technology infrastructure needed to catapult Darell Bowen Realty back into the ...


Mobile Apps and Easy-to-Use Technology Are the New Essential Trade Tools

Few businesses rely more on mobility and on-the-spot information gathering (and sharing) than residential real estate. ...


45 Percent of Buyers Use Open Houses as Key Part of Home Search

According to the 2013 National Association of REALTORS® Profile of Home Buyers and Sellers, 45 percent of buyers used open houses as a key part of their home search. Facts from the NAR surveys to home buyers say almost half of all home ...


Get your Stay Safe Charging Combo Pack during REALTOR® Safety Month

NAR PULSE—In honor of REALTOR® Safety Month, you and your agents can get the best-selling REALTOR® branded emergency phone charger and iTech Triple Cord for 40 percent off the original price, now just $29.99. This great offer is brought to you ...


Homesnap Pro: A Consumer-Quality App with the MLS Pro Data Agents Need

Technology certainly has come a long way in the last decade. Thanks to innovation, real estate agents and brokers are constantly on the hunt for the very best tools that can simplify their hectic, day-to-day lives. Tablets and mobile apps have paved the way as the industry continues barreling toward ...


Real Estate Technology Providers Collaborate to Solve MLS Dilemma

Real estate professionals supported by the Peoria Area Association of REALTORS (PAAR) can soon access multiple MLSs in their market from a single mobile app solution.  Goomzee, a leading provider of mobile MLS apps for real estate professionals, has announced that by collaborating with Black Knight Financial Services, makers of ...


Top 5 Ways to Grow Your Digital Brand

When you Google real estate in your local market, is your business at the top of the search results? With 92 percent of potential buyers house hunting online, boosting your online marketing efforts is crucial for building a successful business. ...


What Will Your .REALTOR Domain Name Be?

NAR PULSE—On Oct. 23, you and your agents can finally claim your .REALTOR domain! Get ready by visiting www.about.REALTOR to access FAQs, videos, naming guidelines and other great resources. The first 500,000 members who register will receive a FREE ...


How FICO09 Could Increase Homeownership

We all know that when a person has a poor credit profile, he or she is less likely to buy a home. Many consumers remain without access to affordable credit and more importantly, no access to the ...


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