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Sales & Marketing Tips Archive


What Can a 9/11 Fighter Pilot Teach Us about Business?

As a native New Yorker, the September 11 terrorist attack on the World Trade Center profoundly affected me. Over the years, all of us connected to New York City have continued to share stories of that horrific day, still trying to process, never ...


A New Kind of Facebook Marketing: Welcome to the 10×10 Challenge

Have you been struggling to get the results you want for your business on Facebook? Are you wondering why real estate Facebook marketing just doesn’t seem to work? Here's a real estate Facebook marketing challenge for you that’s going to change everything! ...


Instagram is Ch-Ch-Changing! Here’s What You Need to Know

Big changes are coming for Instagram users and the news alone has sent ripples throughout the world of social media. ...


Keep Calm: An Instagram Change Is Coming

Instagram recently announced some big algorithm changes that have created panic in the social media world. According to their blog, rather than displaying in the familiar reverse-chronological order, Instagram will organize users’ feeds “to show the moments [they] believe [followers] will ...


Why Email Marketing Must Be a Priority for Real Estate Agents

Email is easily the most ubiquitous digital communication technology. Ninety-five percent of online consumers have at least one email address and most check their email every day. If you are not incorporating this valuable tool into ...


Dedicated Systems Pave the Way for Continued Success

When it comes to keeping in touch with large numbers of past clients, more than just a drip email campaign is needed, says Paul Argueta, CEO of Real Estate Heaven in Pasadena, Calif. RISMedia recently caught up with Argueta who discussed the robust solution he's input at his company for ...


6 Tips to Help Manage Your Online Presence

Our VP of Marketing Lisa Fettner recently spoke at the annual CRS Sell-a-bration and offered tips for managing your online presence. Lisa stressed how important it is for agents to keep their profiles current and fresh, and shared the following six tips to ...


NAR Video Spotlight: Legal Pulse–The REALTOR® Brand Centennial

Editor’s Note: This is part of a monthly video series from the NATIONAL ASSOCIATION OF REALTORS® to inform and educate members about important aspects of being a REALTOR®. Watch for this series each month in RISMedia’s Daily e-News. ...


Marketing Made Simple

As the demands placed on real estate professionals continue to increase, the proverbial backburner is piled high. From showing properties to prospective buyers to writing up contracts—and everything in between—it’s no surprise that activities such as creating marketing materials for new listings are typically the first to get pushed to ...


Leading in the Online Arena

“The key is getting back to all leads within the first five minutes,” says Galand Haas of the Galand Haas Real Estate team. With 26 years of real estate experience, Haas has been leading in the online arena for quite some time. Read the following interview for top tips and ...


Four Twitter Mistakes That Are Holding You Back

Are you terrible at Twitter? Because of its ability to connect you with more influencers than any other social network, Twitter is a platform you should be focusing on. According to Chris Smith in a recent Watercooler episode, Twitter ...


7 Ways to Keep Clients for Life

You’ve spent months and months helping your client look for their dream home. Finally, the papers are signed and the keys in their hand. Your job is complete—so what happens next? It’s easy to become ...


Need-to-Know Tips for Viral Social Media Marketing in Real Estate

There is a line in online marketing that “content is king.” There’s no arguing that content is the most essential piece to building an online marketing strategy. The second most important piece is creating a great promotion strategy that ensures your content reaches ...


6 Ways to Maximize Your Real Estate Website for 2016

The New Year is an excellent time to reflect on what lead generation efforts did and didn’t work on your real estate website during the previous months. Getting leads from your website is simple. However, simple does not mean it’s easy. ...


You + Google = ?

Over the past three months during our head-first dive into real estate’s digital advertising arena, we’ve covered a lot. As we look to wrap up this four-part series, a quick recap to bring everyone up to speed is in order. ...


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