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Sales & Marketing Tips Archive


Why the Future of SEO Is ‘UnOptimized!’ — Part 2

Last week, we covered the importance of “triggers and tickles” and promised further search enlightenment through “cat-lady” insights. Before I fulfill that promise, here’s a brief recap of the fundamentals of “UnOptimization,” a way to more and “more better” traffic. ...


How to Win at Lead Generation with LinkedIn

If you think LinkedIn is just a resume board, it’s time to change that misconception. Successful real estate agents are adding LinkedIn to their tool kits for expanding networks and zeroing in on new prospects. With the right tactics, the professional ...


Let’s Talk about Recruiting

Recently, on a run through my brother's neighborhood in Brooklyn, I came across something that really jumped out at me. ...


Better Homes and Gardens Real Estate Hosts Gen Z Advisory Board to Advance Groundbreaking Research in Future Generation of Homebuyers

Continuing its groundbreaking industry research on the home-buying expectations of “Generation Z”—the current cohort of 21 million U.S. teens born from the mid-to-late 1990s through the present—Better Homes and Gardens® Real Estate recently gathered a focus group of 13-18-year-olds at its Madison, N.J., Realogy headquarters, for a day-long Gen ...


Four Ways to Turn Facebook Followers into Clients

In 2015, Facebook passed 1.49 billion monthly active users, 874 million mobile users, and 728 million daily users. Combine those staggering numbers with recent National Association of REALTORS® stats that show that more than half of all homebuyers learn about houses on social media ...


Digital Marketing: What’s My Spend?

Your business operates in a culture where almost 90 percent of consumers start their home search online.  Social media is prevalent, and your consumers are sophisticated; they expect an immediate response to their online inquiries. Completely understanding how your online branding affects your ...


How to ‘Click’ with Clients for Better Results

“I have boiled the real estate industry down to three words: We need to be seen, found and trusted.” This is just one of the golden nuggets of wisdom that Jackie Leavenworth explored in the Homes.com webinar, “The Secrets Of Successful ...


Periscope: Are You Ready to Redefine Your Marketing Strategy?

If you’re a real estate agent wanting to target millennials, you need to be active on social media and you need to be tech savvy. Even if you aren’t specifically targeting millennials, an advanced knowledge of technology will help leaps and bounds as ...


How to Win Back Google’s Love

Admit it, you’ve Googled yourself or your company to see where you rank and haven’t been too happy with the results. Maybe you found yourself hovering near the bottom of the first page, or worse yet, had to click the “next” button because ...


Upping the Ante with Mobile Marketing

When transportation industry vet Maury Westerdale retired from Ford in the early ’90s, he invested in a storage facility and discovered the benefit of having a rental truck program as part of his business. ...


Over 50 Percent of All Digital Time Now Spent on Mobile

In 2011, just 35 percent of American adults owned a smartphone. Today, nearly 64 percent of American adults own one. Smartphones are so prevalent, they even have their own physical condition attributed to them: text neck. But in all ...


Webinar Recap: Keep Up with Technology or Be Left Behind

It’s safe to say that in 2015, if agents aren’t utilizing technology to the fullest, including social media, they are leaving money on the table, according to the latest RISMedia Agent Webinar entitled “Money Makers: Real Estate Technology You Need to Succeed.” Moderated ...


Why Digital Marketing is a Must in Real Estate

If you want to survive as a real estate agent in today’s Internet savvy world, you need to go digital with your marketing. This was the important message delivered by Garry Wise and Chris ...


How to Write a Social Media Bio: 5 Tips for Real Estate Professionals

No one likes writing social media bios. Summing up the wonderful, complex individual that you are in just a few strategically selected words? That sounds fun...NOT! ...


Open Houses: The Key to Successful Sales and Lead Generation

In today’s world of real estate, there are seemingly endless ways for agents to market their listings. With technology and social media booming like never before, the options for agents to advertise and, therefore, sell homes seem to be growing exponentially by ...


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