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Time Management: Skills for Sales Success: Part Two.
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ACE: Purchase Reverse Mortgage Course.
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Sales & Marketing Tips Archive


NAR Video Spotlight: Rules for Proper Use of NAR’s REALTOR® Trademarks

Editor’s Note: This is part of a monthly video series from the National Association of REALTORS® that aims to refresh and educate members about important aspects of being a REALTOR®. Watch for this series each month in RISMedia’s Daily Real Estate Advisor. ...


Work Smarter: Integrate Your Marketing Efforts

The age-old adage of “work smarter, not harder” has never been more relevant. With technology that helps optimize essentially every facet of business, we’re inundated with programs, systems and opportunities to squeeze more productivity out of every waking—and even sleeping—moment. ...


Housing Policy Shifts Offer a Great Conversation Starter with Buyers

With 2015 almost upon us, your action items for the year are surely in place. But here’s one to consider adding near the top of your list: educating potential homebuyers about some major shifts in lending practices. ...


REALTOR® Productivity Study Shows High Optimism despite Low Inventory Concerns

A new study shows REALTORS® are largely optimistic about their local markets, still struggle with low inventory challenges, and 60 percent of them are doing 100 percent of the business. ...


Better Homes and Gardens Real Estate Launches ‘Idea Shed’ Collaboration Platform

Better Homes and Gardens Real Estate announced Monday that it has launched a radically different collaboration platform for the real estate industry, Idea Shed.  The goal of Idea Shed is to provide real estate professionals with an open forum to share their ideas on topics including technology, service, recruiting, prospecting ...


Millennials: Growth and Opportunity

When the U.S. Census Bureau announced earlier this year that only 36 percent of Americans under the age of 35 own a home (the lowest level since the early 1980s), it was easy to jump to the conclusion that the absence of the ...


How Do You Turn an Email Address into Business?

So you’ve got a new lead—congrats! Now, all you need to do is build trust that will convert them into a lifetime, loyal client. Easy, right? Keep in mind that 88%* of homebuyers have stated that they start their search for a new ...


4 Insights about Millennials’ Path to Homeownership

Recently Google reported several positive house hunting trends including the news that Millennials are setting their sights on homeownership more so than other age groups. Now that the economy is recovering, younger buyers are more confident about their ...


Most Popular Keywords when Listing a Property

“Beautiful apartment,” “dream home” and “spacious living room.” These are just several of the most popular terms used by U.S. real estate agents when creating a listing description. ...


Six Tips to Drive More Traffic to Your Website

If you’re tired of your website showing up on the third page of Google’s search results (because let’s face it—nobody clicks that far), here’s some good news. You can absolutely improve your rankings starting today. The bad news? It’s going to cost you. If you want results right now, you’re ...


Wrap Up Your Holiday Business with 5 Social Marketing Gifts

Even though the holiday season is not exactly prime time for buying, selling or renting, we shouldn’t kick back, relax and hibernate until spring.  On the contrary, agents and brokers should take advantage of this time to share good tidings with old and ...


5 Ways to Nail Brand Consistency Online

Of the Realtors® who use social media for their real estate business, 70 percent use it to build relationships and 64 percent use it for visibility, exposure and marketing (2013-2014 REALTOR® Technology Survey). When it comes to building and maintaining your ...


Promotional Kitchen Calendars Still Rule

Having been in the retail and promotional calendar business for over 35 years, I have listened to many soothsayers predict the “death” of the paper calendar. So far, neither Nostradamus, Mayan calendars nor the influx of ...


How You Can Increase Your Press Coverage

They say there’s no such thing as bad publicity, and while that probably doesn’t apply to real estate, there’s no doubt some good publicity can go a long way. The more visible you are in your community, the more potential clients will reach ...


Maximizing Business in the Sunshine State

Keeping your agents motivated is key to maximizing your business; in the following interview, Jen Dollar, Broker/Owner of Realty Executives Orlando in Central Florida and Seminole, lets us know what it takes to stay on top. ...


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