‘Raising Your Value Proposition: Key Strategies for Operating in Today’s Economy’
The Yale Club – New York, N.Y.
The CEO Exchange is sponsored by the industry’s leading brokerage firms and service providers.
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∗OPENING KEYNOTE PRESENTATION∗
The Power Broker Perspective: Running and Operating a Brokerage Firm in Today’s Market
Incoming HSF Affiliates CEO and Intero Real Estate Founder, Gino Blefari, will provide an overview of the challenges and best practices of profitably operating a brokerage firm in today’s recovering market. Blefari will share his first-hand experiences related to: budget and overhead; recruiting, motivating and retaining agents; expansion and downsizing; technology; and other essential factors related to raising your firm’s value proposition in an unpredictable economy and gradually recovering national real estate market.
Keynote Speaker: Gino Blefari, Incoming CEO, HSF Affiliates; Founder, President & CEO, Intero Real Estate
The Future of Affiliated Business Arrangements: How to Protect Mortgage, Title, Insurance Revenue … and More
The prominence of the Consumer Financial Protection Bureau (CFPB) has raised concerns surrounding compliance and regulations, impacting everything from the Fair Credit Reporting Act and the new Qualified Mortgage Rule to the Real Estate Settlement Procedures Act. The implications for Affiliated Business Arrangements between brokerages, franchises and financial service providers are profound. This session will address: the state of the ABA market and the trends at the local level; which ancillary services are under heightened scrutiny under new regulations; new services/practices that have emerged; how to improve the consumer experience under the new guidelines; structures for ABAs that help mitigate compliance risk and maximize cooperation/transparency and data sharing with affiliated services.
Moderator: Ed Krafchow, Chairman & CEO, Better Homes and Gardens Real Estate, Mason McDuffie
Merle Whitehead, President & CEO, Realty USA
Joan Docktor, President, Berkshire Hathaway HomeServices Fox & Roach, REALTORS®
Richard L. (Dick) Schlott, Chairman & CEO, Gloria Nilson & Co. Real Estate
Turning Don’ts into Do’s: How Brokers Can Benefit from their Biggest Mistakes
While we often hear about the best practices of real estate leaders, we rarely hear about their worst decisions. In this unique session, Power Brokers from key regions across the United States will candidly share some of the biggest mistakes they have made in operating and growing their real estate firms … and how these mistakes proved invaluable.
Moderator: Helen Hanna Casey, President, Howard Hanna Real Estate Services
John Heithaus, Chief Industry Relations Officer, BuyerMLS
David Romero, President & CEO, CENTURY 21 Award
Mark Stark, CEO, Berkshire Hathaway HomeServices Arizona and Nevada Properties
Sponsored by Better Homes and Gardens Real Estate
Sponsored by Citi
Creating a Winning Culture for your Firm
How to retain top producers, attract younger agents and gain marketshare
Keynote Speaker: Vince Leisey, Broker, Coach, Speaker, Berkshire Hathaway HomeServices Ambassador Realty
Stand-out Strategies: Marketing Tactics that Deliver on Differentiation
From creating social media ROI to reviving print promotions, today’s Power Brokers are focused on marketing strategies that show savvy and innovation…and a comprehensive understanding of what resonates with their clients and prospects. In this session, marketing experts from leading real estate firms will not only ‘tell’ but also ‘show’ some of their top marketing campaigns.
Moderator: Ken Baris, President, Jordan Baris REALTORS®
Charlie Young, President & CEO, ERA Real Estate
Marshall Saunders, Co-Broker/Owner, RE/MAX Results
Thad Wong, Co-founder, @properties
Jennifer Marchetti, Senior Vice President, Marketing & Communications, Better Homes and Gardens Real Estate
Alon Chaver, Vice President of Industry Services, Trulia
The Franchise Perspective: One-on-One with Dave Liniger
RISMedia President & CEO John Featherston goes one-on-one with legendary real estate veteran Dave Liniger to discuss the state of the real estate industry from the large franchise perspective. This session will include an opportunity to share your questions with Dave and John.
Keynote Speaker: Dave Liniger, Founder & Chairman, RE/MAX
Sponsored by Bank of America
Arming your Forces: Recruiting, Retaining and Motivating Must-haves
Selecting, training, motivating and retaining the right agents are essential to any brokerage firm’s ability to compete. In this session, learn what today’s current and would-be top producers need most from their brokers, and how you can increase your success by increasing their success.
Moderator: Steve Rodgers, President & CEO, Real Living Lifestyles
Anthony Hitt, CEO, Engel & Volkers North America
Mike Schlott, President, The Randall Family of Companies
Kevin Levent, President & CEO, Better Homes and Gardens Real Estate Metro Brokers
Employee Mobility Trends Affecting Residential Real Estate Brokerages
Corporate and government mobility, both in the USA and abroad, has long been an important influence on housing market activity… but how big is this market segment today? And is it still viable for real estate brokerages? Mr. Kelleher will provide a state-of-the-union perspective on the mobility industry, including customer referral volume trends and changing employee needs, employers’ assistance policies, and relocation department expectations.
Keynote Speaker: Kevin Kelleher, President & CEO, Cartus
Sponsored by Trulia
Welcome: Paul Levine, COO, Trulia
Big Data: Real Estate’s New Frontier
The era of Big Data is upon us. The power of data and analytics is profoundly altering the real estate landscape. Capturing data-related opportunities to enhance revenues, increase productivity and establish entirely new business puts demands on brokerages – requiring not only new talent and investments in information infrastructure, but also significant changes in paradigms and training. This session will address the emerging Big Data trends in real estate, outline the scope of the opportunity for brokers and their teams.
Dave Garland, Principal, Rainmakers Group
Jenya Denissova, Head of Channel Sales, Traditional Media, Franchise & Real Estate North America, Google
James Harrison, President & CEO, MLSListings Inc.
Mark McLaughlin, CEO, Pacific Union International Inc.
Dale Ross, CEO, Realtors Property Resource®
Mike Ryan, Executive Vice President, Global Communications and Branding, RE/MAX
Andy Woolley, Vice President, GM, Homes.com
The Move-up and Luxury Marketplace: Why High-end is on the Rise
Keynote Speaker: Paul Boomsma, President, Luxury Portfolio Intl., COO, Leading Real Estate Companies of the World
RISMedia’s Ultimate Power Broker Open House Experience
Sponsored by Halstead Property, a member of Luxury Portfolio International®
Join us to cap off the Real Estate CEO Exchange at a very special Closing Reception highlighted by a private tour of one of New York City’s most exclusive listings, located in a luxury building on Manhattan’s famed Upper West Side. This high-end, spacious, state-of-the-art property features stunning design and spectacular views. Don’t miss this unparalleled New York City experience! Transportation to the Open House will be provided.
*Check back for session and speaker updates.