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RISMedia’s Real Estate CEO Exchange

CEO websiteSeptember 9 & 10, 2014

‘Raising Your Value Proposition: Key Strategies for Operating in Today’s Economy’

The Yale Club – New York, N.Y.

The CEO Exchange is sponsored by the industry’s leading brokerage firms and service providers.

Check this page for forthcoming information on RISMedia’s 2014 Real Estate CEO Exchange

To view pictures from our 2013 Real Estate CEO Exchange, please visit the RISMedia Facebook page.


Beardsley_CurtCurt Beardsley, VP, Customer & Industry Development at Move/REALTOR.com®, the official site of the National Association of REALTORS®, ListHub and Top Producer Systems® (subsidiaries of Move, Inc.), has an 18-year background in high-technology, most of it real estate industry-related. In 1994, he founded True North Technology, which developed and deployed the U.S.’s first major Internet-based Multiple Listing System (MLS), as well as the first public real estate website to offer a complete searchable inventory of MLS listings online. Prior to joining Move, Inc., Beardsley was Director of Product Development for a telecommunications company that specialized in systems targeting the real estate and automotive channels.

Paul Boomsma headshotPaul Boomsma is the President of Luxury Portfolio International® – the luxury marketing arm of Leading Real Estate Companies of the World®. This global network of top real estate brokerages operates over 5,000 offices in 40+ countries with an award-winning website: luxuryportfolio.com, which markets over 25,000 properties annually in multiple languages and currencies and receives traffic from 200+ countries each month. In addition the Luxury Portfolio Magazine can be found on newsstands in over 60 countries and features exclusive coverage of many of the world’s most extravagant homes including celebrity estates, architecturally significant properties and the homes of some of the world’s most discriminating clientele. With over 20 years of experience, Boomsma has been named one of the Most Influential People in Luxury Real Estate and has received Unique Homes’ Luxury Marketer of the Year Award.

Helen Hanna CaseyWith more than 35 years in the real estate business and as president of the fourth largest real estate company in the U.S., Helen Hanna Casey is an energetic dynamo with endless enthusiasm who leads more than 4,700 sales associates and employees in 130+ offices across Pennsylvania, Ohio, West Virginia and New York. Instrumental in the growth of Howard Hanna Real Estate Services, her passion for the real estate business and improving the real estate process for the client is legendary in the industry. A much sought-after speaker, Casey has spoken to real estate professionals throughout the U.S., and as far away as England.

David CharronWhen he joined MRIS in January 2001, David Charron brought a wealth of leadership and strategic industry experience, combining an extensive background in real estate, information systems and Internet business solutions. As MRIS President and Chief Executive Officer, Charron brings a customer-service focus and first-person management style to his role overseeing all MRIS operations, ensuring that, as one of the nation’s largest MLS systems, MRIS maintains its leadership edge. He also emphasizes two-way communications with the MRIS Board of Directors and MRIS Shareholders, fostering collaboration and inspiring innovation. Charron currently serves as Chairman of the MRIS Investment Committee and is a former board member of the REALTORS® Federal Credit Union in addition to being a former member of the NAR MLS Policy Committee. He is also a founding member of COVE, an industry think tank comprised of large MLS organizations.

Chaver_Alon_85x100As Vice President of Industry Services, Alon Chaver is responsible for the strategy and direction of Trulia’s Broker, MLS and Data quality teams. He also leads Trulia’s efforts to build new services for brokers and MLSs, expand data quality initiatives and strengthen partnerships with brokers and MLSs to empower their agents and members with the tools they need to grow their businesses. Chaver has extensive experience in real estate, data management and online real estate products. Prior to joining Trulia, Chaver was the CEO of iHomefinder, a premium IDX technology provider that grew to be a trusted partner under Chaver’s leadership, serving over 1,500 brokerages, thousands of agents in hundreds of MLSs, over 250 technology vendors, local Associations of Realtors and leading regional MLSs.

Chris_Sherry_85x100Sherry A. Chris was appointed president and CEO of Better Homes and Gardens Real Estate LLC in October of 2007. Her appointment followed Realogy’s announcement that it had entered into a 50-year agreement with Meredith Corporation to license the Better Homes and Gardens® name to launch a new and dynamic global residential real estate brand. Chris has nearly 30 years of real estate experience, including significant senior management positions. A native of Canada, she began her real estate career in Ontario and held increasingly senior positions with Royal LePage for 16 years before taking on executive roles with Real Living (Ohio) and Prudential CA/NV/TX Realty. She joined Realogy in 2006 as Chief Operating Officer for Coldwell Banker Real Estate LLC. Chris serves on the advisory boards for REALTOR.com® and Zillow. In 2010, she received the Stevie Award for Best Executive in the Stevie Awards for Women in Business.

Davidson_RickRichard W. “Rick” Davidson was appointed president and chief executive officer of CENTURY 21 Real Estate in February 2010. In his role, Davidson leads the world’s largest residential real estate sales organization of approximately 7,600 independently owned and operated franchised brokerage offices and more than 112,000 sales associates in 71 countries and territories worldwide. With more than 20 years of experience in the real estate industry, Davidson is a licensed real estate broker in Virginia, Maryland and the District of Columbia and earned the SIOR, Executive Management Specialist designation in 2009. Davidson currently serves on the international board of directors for Easter Seals and is active in Big Brothers/Big Sisters and a number of other local and national charities.

John FeatherstonJohn E. Featherston is president and chief executive officer of RISMedia, Inc. Since 1980, RISMedia, the leader in real estate information systems, has been providing the industry with news, trends and business development strategies through its flagship publication, Real Estate magazine; its leading website, RISMedia.com; and its renowned networking and educational events. RISMedia also provides real estate news and information to consumers through its member-only national networks: RISMedia’s Real Estate Information Network® (RREIN) for leading brokers, and RISMedia’s Top 5 in Real Estate Network® for leading agents. Hundreds of thousands of home-buying and -selling consumers receive valuable information from leading real estate professionals daily, weekly or monthly, through their affiliation with either RREIN or the Top 5 in Real Estate Network®. RISMedia is headquartered in Norwalk, Connecticut.

LP_Finn_85x100A second-generation real estate professional, LP Finn is the operating officer for the family owned, Coach REALTORS, a Long Island firm with 19 office locations and over 650 sales associates. His expertise as a technology and luxury real estate expert has been recognized by the leading real estate networks. He has been a featured speaker at real estate conferences both in the United States and the United Kingdom. Finn’s comments and insights are often sought by such publications as the New York Times, Newsday, NY Post, Long Island Business News and many local publications. Prior to his career in real estate, LP was a professional ski instructor. He is a graduate of the University of Rhode Island with a degree in marketing.

Bob HaleBob Hale has been the president and chief executive officer of the Houston Association of REALTORS® (HAR) since 1988. Through Hale’s leadership, HAR has grown to become the largest trade association in Houston and the second largest local REALTOR® association in the country, with more than 24,000 members. Hale has earned recognition from the National Association of REALTORS®’s (NAR) REALTOR® Magazine, as one of the 25 Most Influential People in the American real estate industry in both 2003 and 2006. As a thought leader for the real estate industry, Hale has been interviewed and quoted in The New York Times, Wall Street Journal, Houston Chronicle, Houston Business Journal as well as countless real estate trade publications. Hale assists HAR in its mission “to help its members achieve ongoing success” and strongly believes in providing “high tech” member services in a “high touch” manner.

Todd HetheringtonTodd A. Hetherington is CEO of NM Management, Inc., an Alexandria, Va.-based company whose core services organizations provide a complete range of real estate sales and service support to clients in Virginia, Maryland, and the District of Columbia. NM Management includes CENTURY 21® New Millennium, 1st County Mortgage Services, Bay County Title and Escrow, and Proactive Property Management. Having completed active duty military service in 1990, Hetherington started a residential real estate company focused on providing relocation support to families at the various military installations in the National Capitol area. He joined the CENTURY 21 franchise in 1994 and in 1998, he merged with other local CENTURY 21 brokers forming CENTURY 21 New Millennium. Currently the No. 1 ranked CENTURY 21 firm in the United States and in the world, CENTURY 21 New Millennium also earned the coveted CARTUS Broker Network’s Masters Cup for exceptional performance in the areas of home marketing, inventory management, destination home finding, sales conversion, and service on CARTUS-related business.

Jenny_KenKen Jenny, managing partner, Mediatise, LLC is an expert in residential real estate brokerage and real estate marketing. Jenny is a proven leader and management professional with more than 33 years of progressive and diversified experience in the real estate industry. From sales agent to executive to business owner to visionary, Jenny has viewed the practice of residential real estate brokerage from nearly every strategic vantage point. Companies worldwide have utilized his experience, strategies and innovative ideas to address the constant change that challenges the industry.

Ed_KrafchowAs chairman of the board, Better Homes and Gardens Real Estate, Mason-McDuffie, Ed Krafchow’s tenure as leader of Mason-McDuffie has been highlighted by three specific accomplishments: growth of the company, technology innovation and a focus on training agents. His basic philosophy is that good organizations create accountability, develop people at all levels of the company and acknowledge those that get their job done, create a result and serve people well. Krafchow’s greatest pride is the charitable work that has been created within Mason-McDuffie. With the help of his wife, Kathy, there have been millions of dollars and thousands of hours spent by volunteers of the brokerage in serving a variety of needs—locally, nationally and internationally.

www.photographybybethany.comVince Leisey owns and runs Prudential Ambassador Real Estate in Omaha, Neb., with an office serving Lincoln, Neb. as well. Leisey was the youngest person to ever be awarded the prestigious Prudential Real Estate Broker of the Year award in 2007 and his Omaha office has been the Top Prudential Office four of the last five years in the Prudential Network of over 1,900 offices in North America. Leisey is past-president of Nebraska REALTORS®, current President of the Omaha Area Board of REALTORS®, and sits on the Nebraska Real Estate Commission.

Levent_KevinKevin Levent is the president and CEO of Better Homes and Gardens Real Estate Metro Brokers, a full-service real estate brokerage in the greater Atlanta marketplace for more than 30 years. Levent joined the company more than 25 years ago as a sales associate and assumed his present role 15 years ago. The company has 1,600 sales associates working from 25 office locations throughout the region, and operates a unique business model with centralization of processes driven by technology. Better Homes and Gardens Real Estate Metro Brokers owns its other core businesses of Mortgage, Insurance, Title and Pre-License School—all embedded into the structure of the company.

Scott MacDonaldAs President of RE/MAX Gateway, Scott MacDonald has built a solid reputation for creating a company that focuses its attention on its agents. The company’s philosophy is based on creating an environment that fosters the sharing of ideas, so that everyone succeeds. Since opening RE/MAX Gateway in 2001, MacDonald has expanded the operation to four successful offices in Northern Virginia with 182 agents who attribute their successes to MacDonald’s dedication to continuing education and training. With over 24 years of experience and while consistently maintaining RE/MAX Chairman Club status, MacDonald continues to encourage his agents to achieve their goals. MacDonald is also active in developing programs to help agents outside of his company succeed. He and his partners developed the Home Pricing Wizard and Broker Success Kit, which are new to the market and already showing signs of success.

Rei MesaRei L. Mesa is the president and chief executive officer of Prudential Florida Realty, Florida Real Estate Services (coming soon: Berkshire Hathaway HomeServices Florida Realty). Prudential Florida Realty has approximately 1,350 real estate sales professionals servicing 17 counties throughout Florida. Since its inception in 1999, the company has quickly become the 3rd largest residential real estate brokerage in Florida and the 36th largest residential real estate firm in the nation based on sales volume. Mesa currently serves as a National Association of REALTORS® Director and serves on the Executive Committee, Large Firm Relations Committee. 2014 Liaison to Second Century Ventures and Special Projects. A graduate of the National Association of REALTORS® Leadership Academy, Mesa is among a select group of graduates who have become very active in guiding the future of the REALTOR® associations throughout the nation.

Perriello_Alex_85x100Alexander E. Perriello, III, has served as president and chief executive officer of the Realogy Franchise Group since April 2004. The Group is the largest franchisor of residential and commercial real estate brokerage offices in the world. Perriello oversees the Better Homes and Gardens® Real Estate, CENTURY 21®, Coldwell Banker®, Coldwell Banker Commercial®, ERA® and Sotheby’s International Realty® real estate brands, which combined have approximately 13,600 franchised and company-owned offices and 239,000 brokers and sales associates doing business in 102 countries around the world. In addition, Perriello is responsible for the Franchise Group’s shared support services, including domestic and international franchise sales, administration, finance, business development, information technology, learning and human resources. With more than 35 years in the real estate industry, Perriello serves on the National Association of REALTORS® as a member of the Executive Committee and Board of Directors. In addition, he chaired the 2010 Strategic Planning Committee and has been a member of the Large Firm Advisory Council since 2005. Perriello, who began his career as a sales associate, served as president and CEO of Coldwell Banker Real Estate Corporation from 1997 to 2004. He played an integral role in the restructuring and development of Coldwell Banker following its 1996 acquisition by Cendant (then HFS) and its relocation to New Jersey. Perriello’s expertise is frequently sought by both industry and national news organizations.

OLYMPUS DIGITAL CAMERABill Plattos is the general manager and executive vice president of First Team Real Estate, a company he joined in 1979 as an ambitious agent. With 30 years of industry experience under his belt, Plattos has played an integral role in helping the company achieve its rank as the No. 10 brokerage nationwide for overall sales volume. Plattos is a member of The Real Estate Services Advisory Board, a 25-person panel comprised of representatives from the largest brokers in the country. A strong advocate for industry policy changes and evolving innovation, Plattos’ expertise is frequently referenced by respected print, online and broadcast medias.

Rand_Greg_85x100Greg Rand is founder and CEO of OwnAmerica, a firm focused on the intelligent aggregation of single family portfolios for institutional investors. The company has created and implemented a scalable system for evaluating markets, selecting assets and aggregating with control and velocity. Greg is a 20-year residential real estate industry veteran, a former member of the senior management team at Rand Realty, a top residential/commercial/mortgage/insurance brokerage in New York, author of Crash Boom! and host of FOX Business Network’s Where to Invest Now.

John ReinhardtAs president and chief executive officer of Fillmore Real Estate, New York City’s largest, privately owned and operated residential and commercial real estate firm, John Reinhardt has elevated the company’s profile from a regional to a more national level. Having begun his own professional career at Fillmore back in 1978, Reinhardt is intimately invested in the firm’s success, as well as that of the agents he oversees and the buyers and sellers that entrust Fillmore with their real estate needs. Constantly refining the practices that enable Fillmore to maintain its standing as one of the country’s most respected brokerage firms, Reinhardt has overseen a number of company milestones.

Steve RodgersSteve Rodgers currently serves as president/CEO/partner of the new Real Living Lifestyles real estate franchise, a full-service real estate brokerage with an industry-leading suite of tools and resources for real estate professionals and their clients. A proven leader in the real estate industry for nearly 20 years, Rodgers brings his entrepreneurial spirit, incredible track record and forward thinking to the company. His goals for Real Living Lifestyles include growing integrated real estate technology and tools complete with lifestyle services to create a truly multi-dimensional and full-service real estate entity. Rodgers currently serves on several National Association of REALTORS® committees and contributes year-round to schools, charities and community events.

Dick SchlottDick Schlott is currently the chairman and CEO of Gloria Nilson REALTORS® and RLS REALTORS®. With more than 40 years in the real estate business, Schlott is a well-known and highly regarded professional in the industry. He founded Schlott REALTORS® in 1971 and grew it to 140 offices and 4,500 salespeople across five states, with more than $7 billion in sales. Schlott also developed the Home Mortgage Network before selling Schlott REALTORS® to Coldwell Banker in the early 1990s. Schlott then ran the ERA Franchise system until its sale to Cendant in the mid 1990s. He then moved on to develop GMAC Home Services and served as president and CEO from the late 1990s through early 2001. During this time, one of the purchases he made for the company was that of Gloria Nilson REALTORS®.

Schwartz_Greg_85x100Greg Schwartz is the chief revenue officer of Zillow, Inc., and responsible for sales and business strategy. He structured and now manages the largest real estate ad network in partnership with Yahoo! Homes. Prior to Zillow, he was vice president of advertising sales at CNNMoney where he launched the advertising sales team and platform. Previously, he was national accounts director for Yahoo!’s Automotive and Finance properties and also held multiple positions at DoubleClick, Inc., including director of business development, where he made valiant efforts to launch a wireless advertising business more than 10 years ago.

Scott_Gary_85x100Gary Scott is president of Long & Foster Brokerage, Long & Foster Real Estate, Inc., part of The Long & Foster Companies, which also includes: Prosperity Mortgage Company; Walker Jackson Mortgage Corporation; Long & Foster Insurance Agency, Inc.; and Long & Foster Settlement Services. Scott entered the real estate business in 1986 in Delaware with B. Gary Scott REALTORS®. From 1993 to 1998, he was the general manager for Delaware’s Patterson Schwartz, where he led six offices and 300 agents. He relocated to North Carolina and became part of Allen Tate Company’s leadership team. Scott also has experience in mortgage, insurance, builder services, title, relocation and other home services. He currently oversees Long & Foster’s more than 11,000 sales associates in seven Mid-Atlantic states and the District of Columbia.

National Association of Realtors (NAR) - Staff PhotosKenneth R. Trepeta Esq. has been director of Real Estate Services for the National Association of REALTORS® since June of 2007. In this role, he covers the broader real estate industry for NAR on the legislative and regulatory front, acting as liaison to senior executives at large real estate firms. Prior to this, Trepeta was the Regulatory Policy Representative for NAR, handling regulatory and industry relations on issues such as RESPA and federal housing policy, including FHA. Trepeta’s former roles include serving as a vice president for Government Relations at JP Morgan Chase, where he covered tax policy, housing and mortgage issues, legal reform issues, etc., and serving as vice president for Government Relations at the Financial Services Forum, where he led successful efforts to change the tax code with regard to capital gains and dividends and reform the nation’s class action laws. Trepeta is a monthly columnist for RISMedia, covering the Dodd-Frank Act, RESPA and other key housing issues impacting real estate professionals and consumers.

Tuccillo_John_85x100Dr. John Tuccillo is Florida REALTORS®’ chief economist. As chief economist, he oversees the Industry Data and Analysis department, which provides real estate statistics, trends and research that helps REALTOR® members better their business by the numbers and positions Florida REALTORS® as the voice for real estate in Florida.

Walsh_Dennis_85x100Dennis Walsh is recognized as one of real estate’s most dynamic and informative speakers and has presented to more than 150,000 real estate professionals. He and his wife Teresa are known throughout the real estate industry as the leading authorities in all areas of residential construction, remodeling, new home sales and marketing and the FHA 203k Renovation Loan Program. Their Certified New Home Specialist™ (CNHS), Residential Construction Certified™ (RCC) and 203k Specialist courses are respected as the very best of their kind and are endorsed by the nation’s leading real estate organizations. Dennis and Teresa are founders of Dennis Walsh & Associates, SellNewHomes.com and REbuildUSA. Prior to his work as a national consultant and trainer, Dennis owned and operated various construction-related businesses, working professionally in custom home building, remodeling, manufactured housing, building material sales and architectural design. Known for his high energy and fun presentations, he shares powerful ideas and strategies you can use to take your business to a higher level of success!

Andy Woolley_headshot_85x100A 16-year veteran of the real estate technology industry, Andy Woolley was tapped in 2011 to head up the web services group of Homes Media Solutions/Homes.com, a division of Dominion Enterprises, recently formed to unify the development efforts of its real estate technology brands. Under Woolley’s leadership, Homes.com successfully launched Homes Connect in 2011, leveraging the best functionality of Advanced Access, eNeighborhoods, NUMBER1EXPERT, and AgentAdvantage; the technology powering the property search and lead generation services for leading real estate brands RE/MAX, Century 21, Coldwell Banker, and ERA; and listing and brand exposure on Homes.com. Woolley formerly served as vice president of eNeighborhoods and director of Internet Products at Homeseekers, the firm that acquired the Lightning software brand developed by IRIS, LLC, which Woolley had helped launch to success.