Unconventional Marketing Techniques Give Agents the Competitive Edge

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A new report outlines seven specific ways real estate agents can use unexpected marketing techniques?what experts call ?guerilla marketing??to attract and cultivate prospects in the face of tough competition among agents.
RISMedia, Oct. 26, 2004 – In a report entitled ?Go guerilla: Low-cost real estate marketing to earn high profits? from real estate marketing company HouseValues (click info.housevalues.com/form/212 for a free copy), conventional advertising is often ineffective for real estate agents because of the large volume of advertising messages their prospects see every day. To win new clients, agents must first grab the attention of their prospects and then build trust and rapport with them. Guerilla marketing techniques help agents approach prospects in unexpected ways, so they?re able to reach more prospects more effectively and at a lower cost than traditional advertising.

According to the report, there are seven cost-effective steps agents can take to market their real estate services to prospects. These steps range from collecting email addresses at open houses and using incentives, to sending periodic emails and newsletters to keep agents? names in prospects? minds until they are ready to list or buy a home.

The report explains that guerilla marketing is particularly worthwhile for real estate agents because it goes beyond what most of their competitors are doing. Agents set themselves apart by approaching prospects in fresh, unexpected ways?that?s the ?guerilla? part of guerilla marketing.

When a prospect decides to make a move, the agent who has skillfully used guerilla marketing is more often the agent who gets the call. Guerilla marketing provides the competitive edge that helps agents win more business and increase their incomes.

To receive a free copy of this report detailing the seven guerilla marketing techniques and specific ways agents can use them to their own advantage, please click info.housevalues.com/form/212 or call HouseValues toll free at (866) 224-9425.

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