Cortexa Technology Launches Industry?s First Affordable Home Automation System

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Feature now to be more affordable for mid-market homes
RISMEDIA, Nov. 30 ? Lower the lights, listen to your favorite tunes and water the lawn with the touch of a screen. The automated digital home is finally moving from the silver screen to a neighborhood near you.

Once solely the realm of superheroes, spies and space-age cartoons, or real-life multi-millionaires, home automation is now available for everyone.

?Cortexa Technology is shaking up the home automation market with a product that offers the same functionality as more expensive and complex systems but is easier to use and much more affordable,? explains Billy Martin, chief executive officer, Cortexa Technology. ?What was once only available in custom homes is now an affordable feature in mid-market homes.?

Cortexa Technology?s home automation system is designed for the ?average Joe? to control all the home systems like heating and cooling systems, audio, lighting, irrigation, and security, in addition to computer networks and entertainment devices. With home automation systems, homeowners reap benefits such as enhanced security, remote access, utility savings and convenience.

The Cortexa home automation system allows a homeowner to control multiple systems inside and outside of the home. The ?brain? is programmed within the home and controlled by a touch screen, through a TV or via the Web from anywhere in the world. The system offers homeowners convenience, enhanced home security and utility savings, in addition to tremendous future re-sale value.

Founded in 2002, Cortexa Technology is the only company that has developed both the hardware and software from the ground up to meet the needs of a wider market, as more homeowners look for ways to have a more functional, efficient, and secure home. In the product?s design stage, Cortexa founder and Chief Technology Officer Joe Doran dubbed his prototype ?Joe Box,? in line with his goal to create affordable systems for the ?Average Joe.?

?Home automation should be as accessible, affordable and as easy to use as other sub-systems in the home, like central heat and air,? says Doran. ?An intelligent automation system offers more than convenience, security and peace of mind. In the long run, as it adapts to the habits of the household, it can also significantly reduce energy costs through smarter management of high consumption systems.?

In a market where other home automation systems typically begin at $50,000, Cortexa has entered the market with a price point that is a fraction of other systems. A Cortexa system can be installed for $3,000-15,000 depending on the number of sub-systems the homeowner decides to bring online.

Until now, home automation systems have been notoriously complex, using a combination of proprietary and customized software and hardware components. Cortexa simplified its system by making the user interface so easy to use that the homeowner can program the system themselves and make adjustments as the need arises. The software integrates to the most common sub-system platforms and is enhanced every week with customers receiving free upgrades.

The essential elements of a Cortexa home automation system include:

– Cortexa 7201 home automation controller: This book-sized hardware is the brain of the system and is programmed to control the sub-systems and devices within the home.

– In-wall, mobile touch screen, TV module, PC: Any of these devices allow the user to access the Cortexa system in the way that they choose, offering both flexibility and ease-of-use with familiar, graphic interfaces.

– Secure Internet access to your Cortexa System: Using a standard web browser, the homeowner can securely access their home and view a screen that is identical to the one used at the home. There is no additional monthly fee for Internet access to the home.

– Component and sub-system devices: A range of ?smart? switches and controllers replace or attach to lighting, irrigation, audio/video, heat and air and other home sub-systems, allowing them to interact with the Cortexa ?brain? (controller).

Currently, Cortexa is marketing the systems through alliances with homebuilders and home automation installers and by marketing directly to individuals.

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