RELAYVersion 3.0 Adds Online Marketing Tools to Transaction Management

Subscribers are offered the ability to network with other agents more efficiently
Subscribers are offered the ability to network with other agents more efficiently

RISMEDIA, June 19, 2006-RELAY?, an Internet tool for real estate professionals to manage transactions and collaborate with clients and affiliates through a custom Web site, has announced the release of RELAY? Version 3.0.

RELAY already enables agents to thoroughly track documents, activity checklists, communications and contacts through a branded Web site that clients can access 24/7. With RELAY Version 3.0, subscribers are offered the ability to use RELAY as a marketing tool to attract clients and the ability to network with other agents more efficiently.

A unique feature of RELAY Version 3.0 is an enhanced online listings capability, enabling users to publish property information on a branded RELAY Web page which can be shared with potential clients. By publishing disclosure documents and photos or video files to a RELAY listing page, real estate professionals can offer a more comprehensive and high-impact presentation to interested buyers.

RELAY Version 3.0 also allows users to invite guest agent access and cross-brokerage transaction access. Guest agent and cross-brokerage access enable both sides of the real estate sale to work together in one transaction file, making communication smoother for both real estate teams and clients.

Through guest agent access, RELAY subscribers can invite the agent on the other side of the transaction, who is not a RELAY subscriber, to view pre-selected portions of the file. When the agent representing the other side of the transaction is a RELAY subscriber, they can participate through a shared transaction file with complete document and activity management functions and the ability to provide their clients access as well.

Hailed by industry leaders as a mission critical enhancement to the services provided by Realtors to home buyers and sellers, RELAY has maintained a rapid schedule of advancements in features development since its launch in 2005. ?In response to direct feedback from real estate practitioners, the RELAY user interface is continually refined to provide thorough, organized online management of all information related to a real estate transaction, in an effective, risk-free process,? said Bob Kulick, chairman of the board of Real Estate Business Technologies LLC.

As the Realtor-owned transaction management solution, RELAY features one-click integration with ZipForm Online and WINForms Online, the Realtor-owned electronic forms software used by nearly 400,000 Realtors nationwide. With one-click integration, users can easily sync transaction data and completed electronic forms ? contracts and disclosure documents for example ? to a RELAY transaction Web site.

For more information about RELAY security and complete RELAY product information, go to www.rebt.com.