Century 21 System Announces New Satellite Mapping Tool

Century21.com enhances online search experience for consumers
Century21.com enhances online search experience for consumers

RISMEDIA, June 26, 2006?Century 21 Real Estate LLC, through a relationship with Microsoft Virtual Earth and Microsoft Map Point, have announced the introduction of CENTURY 21 Property Search Gold, a platform that combines rich, satellite mapping functionality with the ability for users to view CENTURY 21 property listings based on their personal search criteria. For consumers, this means they can conduct property searches including mapping a potential neighborhood and researching local neighborhood information without ever leaving their home. This feature was launched today on Century21.com.

This “mash-up” technology, which is the melding of satellite mapping tools with CENTURY 21 listings, enables visitors to Century21.com to research a property or a neighborhood from all angles. This technology allows users to zoom in on CENTURY 21 listings in any given geographical region at a 45-degree angle, providing tremendous detail on selected areas.

“We are very excited to offer CENTURY 21 Property Search Gold to consumers,” says John Greenleaf, senior vice president of marketing for Century 21 Real Estate LLC. “We are proud to be among the first in the real estate industry to introduce this revolutionary mapping technology, which will undoubtedly change the way the general public views the real estate homebuying experience.”

Eighty-two percent of first-time homebuyers and 78 percent of repeat buyers look to the Internet during their home search, according to the 2005 National Association of Realtors(R) Profile of Home Buyers and Sellers. To remain competitive in the market, real estate agents are challenged to satisfy consumers’ growing need to locate the most comprehensive information available online.

NAR also reported that 90 percent of all homebuyers still use the services of a qualified real estate professional, whose role traditionally has been to provide neighborhood and marketing expertise to supplement online resources and help navigate the at times stressful process of home-buying and selling.

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