New Sereno Group Real Estate Opens Flagship Office

Firm hires 35 agents and managers in Santa Clara County, California
Firm hires 35 agents and managers in Santa Clara County, California

RISMEDIA, July 10, 2006?On its opening day, Sereno Group Real Estate announces it has hired 35 agents and managers in Santa Clara County. Based upon their 2005 sales volume, it is estimated that the sales team will produce over $500 million in sales during the first 12 months of operation. That will place us among one of the top five firms in the Silicon Valley with just one office,’ says Chris Trapani, President and CEO.

Trapani left his position as President and COO of Coldwell Banker Residential Brokerage-Silicon Valley with longtime friend and business associate, Ryan Iwanaga, formerly the manager of Coldwell Banker Silicon Valley?s top producing office in Los Gatos, on April 6 and began working on the creation of Sereno Group shortly thereafter.

The company was created with the goal of returning to the rich history of Silicon Valley real estate?a business model based upon strong, local ownership, a close-knit core group of seasoned, highly productive agents working for the quality of their clients? experience and strong community based relations. Each agent on this original team was carefully chosen based upon a combination of values congruent with Sereno Group and productivity. The emphasis of the organization is focused on a group concept where agents will set a new standard of assisting each other and providing the absolute best real estate sales experience.

While the business model is a return to the past from a cultural and philosophical perspective, Sereno Group will be leveraging the most advanced technology platform offered in the Silicon Valley. Each agent will have the option of receiving a state of the art laptop with the latest G3 technology which includes a built in wireless card, giving agents broadband access to the web and essential real estate tools wherever a cell signal exists. Sereno Group will be the first residential real estate firm to provide laptops to sales associates, offering them a truly mobile solution in the field. The office boasts five plasma television screens which will be used to maximize property research and presentations, highlighted by a 65? unit which will be used to promote Sereno Group listings by displaying to the agent team listing data, photos and virtual tours on the screen continually.

Sereno Group was fortunate to attract the top four agents at Coldwell Banker Los Gatos in terms of sales volume over the past several years, Ducky Grabill, Carol Jeans, Steve and Christine Perry and Lucy Wedemeyer. These four agents were among the Top 1% in Coldwell Banker Silicon Valley, representing four of the top 14 out of over 1,400 sales associates companywide. Two top managers also left Coldwell Banker to join the Sereno Group?Iwanaga (Vice President and Assistant Manager of Sereno Group Los Gatos) and Raylene Khan formerly Manager of Coldwell Banker Silicon Valley-Almaden.

The Sereno Group?s mission is to create a unique and personal upscale real estate experience. The Sereno Group has collectively agreed to act as a unified group working together to leverage their talents to better serve each of their clients.