Swanepoel Trends Report

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Leading Report on Real Estate Trends

The Swanepoel Trends Report isn’t about making spurious predictions about the real estate industry, nor is it solely about the future. It is more a state of current affairs in the real estate industry combined with a compendium of national research. This research carefully monitors shifts in thinking,evaluates innovation, and tracks existing real estate trends that, according to our analysis, show a strong tendency towards change, longer term growth, and the possible structural impact on the residential real estate brokerage industry.

Some of the Trends Detailed in the 120-page Swanepoel Trends Report.

Technology and Internet Related Trends

• Continued Development of the Internet     
• Electronic Devices Take Center Stage
• Evolution of Multi-Listing Services
• Integrating and Managing the Real Estate Transaction
• Rebirth of a New Middleman and Growth of Lead Generation

Consumer and Marketing Related Trends

• Changing Consumer Characteristics
• Impact of Immigrants and Minorities 
• A Population on the Move  
• The Realignment of Marketing Strategies

• Advancement and Sophistication of Real Estate Agents
• To Those Who Have …..  More Will Be Given
• The Growing Knowledge and Skills Vacuum 
• The Entry of Outsiders into the Real Estate Industry
• The Real Estate Franchising Revival
• The Proliferation of New Business Models