One-Stop Shop for Direct Mail

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QuantumMail.com helps Houston-based firm deliver direct mail marketing to the masses
QuantumMail.com helps Houston-based firm deliver direct mail marketing to the masses

Toni Nelson aims to keep her Houston, Texas real estate agents ?toe to toe and belly to belly in front of someone who can give them business rather than have them doing ?admininistrivia.?? To that end, Nelson?director of strategic initiatives at Houston, Texas-based Prudential Gary Greene Realtors?gives the agents QuantumMail.com.

?QuantumMail.com puts out the very best direct mail marketing systems that I could find anywhere and I looked at lots of other vendors,? says Nelson. She believes because so many brokerages are turning to Internet marketing that direct-mail marketing is coming back in importance.

?Direct mail comes and goes in popularity, but with people using e-mail for marketing, things that come through the mail have just got to rise in importance,? she says.

Nelson, who has been in real estate since 1981, sees the postcards that QuantumMail.com generates for agents as crucial to their being able to stay in contact with a group of people over a period of time.

She says Prudential Gary Greene sets up the design and the look and all agents can go online 24/7, order postcards and have them go out within 48 hours by the next business day.

?What?s great about QuantumMail.com is that we used to have to print it, stamp it, staple it, address it and drag all the postcards to the post office and it took forever,? she says. ?All this and it used to cost so much more. But Quantum does it all from printing to mailing.?

What?s more, Nelson says the 900 agents find using the QuantumMail.com postcards very easy. While most of the Prudential Gary Greene agents use the postcard direct-mail program, she says it?s especially important for new agents.

?New people in the real estate business do not have a huge sphere of influence, and if they start on a farm QuantumMail.com has a residential list that can go as far as they need to go,? she says. ?Half the battle is the list. You give QuantumMail.com your names or they can make a list for you. But it gets them up and running.

?The last thing agents need is to be doing clerical work that doesn?t make them any money,? she continues. ?What makes them money is to be out in the public meeting people and if you let QuantumMail.com do this clerical work it gives the agents more time to do what they need to do.?

Going forward, Nelson expects to continue using QuantumMail.com quite frequently.

?QuantumMail.com has simplified this as far as ordering goes and there is always someone there to give you service,? she says. ?These are Austin, Texas-based people and they are down home and they do a darn good job.?

?Lesley Geary