A quickly shifting market causes the dynamics of agent competition to change
A quickly shifting market causes the dynamics of agent competition to change
RISMEDIA, September 26, 2006?It?s that time again, when agents are rolling up their sleeves and plotting out the last quarter of their marketing year. ProspectsPLUS! aims to make the process easier by providing simple Web-to-print direct mail marketing solutions through www.postcardsplus.com.
The site includes a variety of fall and winter postcards that agents can send to their sphere-of-influence, geographic farm area or new market area and demographic using the MarketShare Online feature for 8? per record. Additional options include $40 per hundred for standard cards and $69 per hundred for jumbo cards (lamination and first-class postage included).
Postcard themes include ?Don?t forget to fall back? reminders for the end of Daylight Saving Time, ?Autumn is Here,? spooky Halloween greetings and a number of winter holiday wishes for Realtors looking to send greetings of the season.
?What sets this system apart is the ease of ordering,? says director of operations Jim Studebaker. ?Within five minutes, agents can place a personalized order with their photo, logo and contact information and upload or choose their mailing list. From there, we digitally print full-color postcards, address them, affix first-class postage and fully laminate each card. They are then packed up and sent to the post office, in most cases within 48 hours.?
There also are a variety of sphere-of-influence marketing solutions available to agents who want an annual marketing campaign. The Inspiration Series, Baby Series and Animal Series are some of the more popular choices.
?PostcardsPLUS! has saved me so much time,? said Janet Hollingshead of Realty World First Coast Realty in North Carolina. ?I cannot believe how much time I wasted by sending out postcard mailings on my own. PostcardsPLUS! was so simple to use. I’m sold and would recommend it to other agents without hesitation.?
A quickly shifting market causes the dynamics of agent competition to change. While many Realtors are leaving the industry, there continues to be a flood of new agents taking their place. Capturing lost agent market share by effectively communicating with target areas is critical to agent success.
ProspectsPLUS! and www.postcardsplus.com offers creative, innovative solutions each month to help agents do just that. While others are dropping out or scaling back, savvy agents are turning up the heat to increase their market share as we head into the final stretch of 2006.
Find more cost-effective ways to boost production while saving time and money at www.prospectsplus.com. While you?re there, sign up for the free Master Marketing Newsletter and request your free copy of the popular 24-month Master Marketing Schedule.
Do you have at least 10 agents and 30 minutes to spare at your next sales meeting?
Call us to schedule a free Master Marketing Meeting. This fast-paced presentation provides agents with data-mining strategies, corporate marketing ideas, objection-handling techniques, FSBO tools and more. In just 30 short minutes, your agents will discover easy-to-implement tools and techniques designed to quickly boost their productivity?and their sales.
Call Julie Escobar at 800.287.5710 or visit www.prospectsplus.com and click on Master Marketing Meeting to schedule your free Master Marketing Meeting today.
RISMedia welcomes your questions and comments. Send your e-mail to:
realestatemagazinefeedback@rismedia.com.
© RISMedia 2008. All Rights Reserved