By Design Publishing Targets the Spanish-speaking Market with Magazine

Each issue is a customized, personal magazine
Each issue is a customized, personal magazine

RISMEDIA, September 28, 2006?After a successful launch at the Florida Association of Realtors Expo in Hollywood, Fla., By Design Publishing, an industry leader in innovative customized direct-mail marketing, has moved forward with plans to begin publishing ?Your Home and Lifestyle en Espa?ol” in January 2007.

?Your Home and Lifestyle en Espa?ol? is a translated version of the direct-mail tool ?Your Home and Lifestyle? magazine. YHL is a 12-page monthly publication used as a direct-mail marketing tool for real estate agents and mortgage lenders. YHL features articles on home improvement, do-it-yourself projects, lifestyle interests and recipes. Each issue is a customized, personal magazine with the cover, inside front cover and back cover dedicated to promoting each client and his or her business.

YHL was launched in January 2006, and more than 100,000 magazines currently are distributed per issue.

?According to the Texas A&M University Real Estate Center, 48% of Hispanics who do not own a home say that they are likely to purchase a home in the next two or three years,’ says BDP President Brandon Lee.?Therefore, we believe it is an essential transition to offer this magazine in the two languages so that we may better serve our clients.

For more informa tion on ?Your Home and Lifestyle? and ?Your Home and Lifestyle en espa?ol,? visit www.bydesignpublishing.com or http://www.YHLenEspanol.com.