Swanepoel Trends Report (complete)

The Swanepoel Trends Report isn’t about making spurious predictions
about the real estate industry, nor is it solely about the future. It is more a
state of current affairs in the real estate industry combined with a compendium
of national research. This research carefully monitors shifts in thinking,
evaluates innovation, and tracks existing real estate trends that, according to
our analysis, show a strong tendency towards change,
longer term growth, and the possible structural impact on the residential real
estate brokerage industry.

This impact, if continued over time on a national scale, will, in all
likelihood, cause change – change that has the power to affect your future and
that of an entire industry. Change, it is said, is what most people fear most –
not because it is wrong, rather because it is simply uncertain.

Fear is often the result of what we do not know or cannot understand.

Therefore, the goal of the Swanepoel Trends Report is to alleviate
that fear by introducing, at an early stage, important information that will
most likely appear in your future. Scenario planning will empower you.
Knowledge will allow you to strengthen your skill set and service offerings.
Tomorrow will become part of today,and your earlier concern will forge building
blocks for a successful future. If you plan to remain in the real estate
industry for the long haul, then you need to strategize your future success
today.

What are Trends?

A “Trend” is generic term used to describe any consistent pattern or change
in the general direction of a stock, a market, or an industry that over the
course of time causes a statistically noticeable change.

It is sometimes hard to distinguish between a “Fad” and a “Trend” – between
those events that will maintain longevity and substance compared to those that
will fizzle out and fade away over a very short period of time. Identifying a
trend is not an exact science, rather an art form based on facts, patterns,
change and time.

Trends are generally not products and services, nor are they the companies
that deliver these products and services. They are rather concepts, beliefs or
philosophies, prevalent ideologies and fundamental reasons that cause a market
to change direction.

Trends are more often than not interwoven within each other, with one trend
often encapsulating part of another. Trends are also frequently born as a
result of tangential events that have changed or shifted a paradigm, allowing
the evolution of a new trend.

Some Trends in the real estate industry evolve internally to meet a specific
need, while others develop when new products or solutions are created to solve
problems that may or may not currently exist. Many times a successful trend in
another industry spills over into the real
estate industry, and is adopted after a period of trial and error.

Many real estate trends did not make it into the Swanepoel Trend Report.
The following factors were taken into consideration when evaluating trends in
the real estate industry: the
Origin of the Concept or Trend, the Driving Force behind the Trend, the
Lifecycle and Maturity of the Trend, the Industry Demand or the Need
for the Result, and the Growth Pattern and Potential Impact the Trend will have
in the Industry.

Some of the Trends Detailed in the 120-page Swanepoel Trends Report,
(in no particular order)

Technology and Internet Related Trends

Continued Development of the
Internet
Electronic Devices Take
Center Stage
Evolution of Multi-Listing
Services
Integrating and Managing the
Real Estate Transaction
Rebirth of a New Middleman
and Growth of Lead Generation

Consumer and Marketing Related Trends

Changing Consumer
Characteristics
Impact of Immigrants and
Minorities
A Population on the
Move
The Realignment of Marketing
Strategies

Changing Business Related Trends

Advancement and
Sophistication of Real Estate Agents
To Those Who Have …..
More Will Be Given
The Growing Knowledge and
Skills Vacuum
The Entry of Outsiders into
the Real Estate Industry
The Real Estate Franchising
Revival
The Proliferation of New
Business Models

Real Estate Hot Topics

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