New Software Program Aims to Help Real Estate Agents Grow Business

Successful CEO develops advertising and marketing software
Successful CEO develops advertising and marketing software

RISMEDIA, September 29, 2006?A product launched nationwide this week is designed to guide those who sell real estate through advertising, public relations and market research.

Step-By-Step Communications, LLC, is offering expertise in the form of a software CD, without the ?expert price tag. Your AdDepartment was developed by a group of successful advertising, marketing and public relations professionals in the Southeast. The group was handpicked by Liza Cirlot Looser, the founder and CEO of a multi-million dollar, international corporate communications firm in Jackson, Miss. The program gives step-by-step direction and strategy on ways to grow business. Looser realized the need and began working on Your Ad Department while attending a Harvard Business

School executive education program, from which she graduated in June 2005.

Your Ad Department was test marketed in the Southeast earlier this year. The new ?regional editions? have been updated since January, when the initial prototype was released. Buyers will be able to choose the regional edition where their business is located. The regional programs offer critical information, such as county-by-county demographics and media contacts in each state per region. For an additional fee, buyers will be able to purchase other regions of the country. Regions include: Northeast, Southeast, Central and West.

This CD is more than a project for Step-By-Step Communications. Looser says it is a heartfelt mission. After working with national companies? marketing systems, we identified the local sales agent?s need to have a guide which would help support and market his or her business on a local level.?

Looser believes Your Ad Department can help an endless number of sales agents across America. We wanted to help those who are trying to grow and who find it financially necessary to produce their local market research, advertising and public relations programs on their own. The CD is geared to help someone in a business that wears multiple hats, such as owner, business manager and marketing manager. Step-By-Step Communications made the CD helpful to the businessperson, enabling him or her to develop and launch a plan to brand and position his or her company. It is also an excellent professional resource directory for marketing, research and public relations directors of larger companies.

Your Ad Department has been made affordable to businesses, saving the need to hire and pay tens of thousands of dollars for marketing employees each year. Looser says it is a small investment to make. For less than the cost of an advertisement to run one time in a daily newspaper, businesses can purchase this CD as a guide to help position their company long term.?

A demonstration of Your Ad Department is available at www.YourAdDepartment.com.

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