Keeping a Sound Basis and Sharp Focus

Commenatry by Sharon E. Michnay for Halstead Property
Commenatry by Sharon E. Michnay for Halstead Property

RISMEDIA, October 18, 2006-Recent market studies show consumers as unable to distinguish between most real estate firms. In a market of increasing competition, this can spell disaster. Constantly evaluate your market positioning and conduct ongoing competitive analysis, just as you would for a listing. Take action on findings and break away from the ?good service? crowd.

Acceptance of emerging technologies will continue; to remain relevant, the key is to keep pace with the consumer. Podcasts, mobile messaging campaigns and interactive Web media provide companies a way to engage their consumer at a significant discount to print advertising costs. As our company delves deeper into this realm, we are careful to always base our campaigns on sound marketing strategy. Without a sound basis and sharp focus, your ROMI will suffer.

Change is inevitable, and improvement is always achievable. Make sure management is looking to the future and cultivating the talent necessary to meet corporate goals. Business as usual is the quickest way to become obsolete in a world where the value proposition to the consumer continues to change.

Sharon E. Michnay, CRP, GMS is the director of Corporate Business Development at Halstead Property, LLC. For more information about Halstead Property, LLC, visit: www.halstead.com.

Source: RISMedia’s Real Estate magazine, October 2006.

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