Successful Marketing Innovation through Reinvention

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Commentary by Susan Nash for On The Move, Inc.
Commentary by Susan Nash for On The Move, Inc.

RISMEDIA, October 18, 2006?Yes, innovation is the inertia behind successful business growth, but it does not always involve something new. Sometimes, innovative success is the result of improving upon something old. On The Move, Inc.?s achievements in reinventing the billboard has established them as a leader in real estate marketing.

The concept: a superior marketing machine that will benefit your customer, while simultaneously promoting your agency. The solution: On The Move, Inc.?s complete truck leasing program. Combining the successful Realtors? need for rental trucks to provide as an additional service to their customers, and incredible, cost efficient, media exposure.

OTM reinvented the billboard by offering custom graphics, thereby turning trucks into marketing vehicles providing miles of visual impressions each year. OTM has succeeded because they supply a complete package that offers a state-of-the-art leased vehicle with a $5 million insurance policy, a full line of accessories and custom graphics. By cutting out the middle man and his brothers, OTM has garnered national recognition with over 4,000 mobile billboards driving past their competition daily.

Realtors who own OTM trucks not only offer a beneficial resource to their clients, but to their communities as well, by allowing their vehicles to be used for local charities and events: gaining greater media exposure with each mile driven. Realtors can even off-set costs by renting ad space on their trucks to other local businesses.

By providing customers with not only what they want, but more importantly, with what they need to succeed, OTM guarantees that their trucks will work in the ever competitive real estate market.

Susan Nash is the director of Marketing and Sales at On The Move, Inc., for more information, visit: www.onthemovetrucks.com.

Source: RISMedia’s Real Estate magazine, October 2006.

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