Make the Most of Your Next Trade Show

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Presentation how-to taught in new book
Presentation how-to taught in new book

RISMEDIA, October 26, 2006?Troy Milligan, one of the leading experts in trade show marketing, has written a new book containing the “blueprint for trade show success.” The book, titled “Make Your Next Trade Show Pay…Not Cost!” shares trade show secrets for attracting attention and getting qualified leads for any type of business.

“Trade Show is two words. Companies know their trade, but does that mean they?re ready to handle a show,” asks Milligan. “A successful trade show can work magic for a company?s future, but trade show presentations are an overwhelming task for most people. My book provides valuable information that can be applied immediately to positively affect the bottom line.”

Tim Hall, an entertainer/magician/mind reader/speaker, said, “My initial intention was to skim the book, but once I started reading the first few pages, I felt compelled to read every page and every paragraph. Every subject is a gem and is right on target. I thought everything was important to anyone who is in charge of putting together a trade show.”

The book reveals trade show secrets like how to:

* Avoid the three biggest mistakes made by 87% of all trade show exhibitors

* Get the best display at the best price using the Internet

* Become an expert in highly effective three-second marketing

* Pick the best trade show to attend

* Create an effective, eye-catching exhibit

“This is an amazing tool for anyone in business–big or small,” said Brian Kathenes, president of Progressive Business Concepts, Inc. “We?re implementing and sharing just a few of Troy?s ideas and already getting tremendous results. If you?ve ever worked a trade show, or even considered using trade shows as a marketing tool, this book will show you how to do it right the first time. It will save you countless hours of aggravation and frustration, and help you get the biggest bang for your trade show buck.?

Milligan?s new book shows how to use trade show presentations to generate more qualified leads, secure more business, and acquire higher quality clients and customers.

To purchase a copy of “Make Your Next Trade Show Pay…Not Cost!”, visit TradeShowSupermarket.com or call toll-free 888-438-3944. Go online to discover how to get 30% off on this book (or even how to get it for free).

Troy Milligan welcomes questions from listeners and readers. To speak with him about trade show presentations and marketing, call 916-212-9086.

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