Realtors Use New Incentive Program to Snag More Listings

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Competition runs tight in Texas markets, Realtors use cash as motivation
Competition runs tight in Texas markets, Realtors use cash as motivation

RISMEDIA, November 8, 2006? ?If I offer you $10,000 cash to list your house with me and the agent down the street offers only to take your commission, who are you going to list with??

David Malloy, CEO and founder of Cash Rewards, Inc. is fond of asking that question.

The offer is one that real estate agents who are Cash Rewards clients can make every day.

Cash Rewards (the company) offers Cash Rewards (the product). Realtor?s all over the country are discovering that nothing motivates buyers and sellers alike quite like this new program.

?Cash Rewards are a time-deferred mail-in cash reward given to you by a participating Cash Rewards Realtor when you complete a real estate transaction with them,? explains Malloy. ?We’ve all seen conventional sales promotions like air miles, S&H Green Stamps?, cruise certificate programs and money-off coupons. Cash Rewards is a similar but revolutionary new promotion that allows you an opportunity to receive up $10,000 in cash when you redeem the certificate.?

The program can do wonders for an agent?s business. Michael Reese is a Realtor who has been using the Cash Rewards program.

?Cash Rewards was making such a difference in my business, I started using it religiously a little over a year ago. In that time, I have seen my average commission increase by almost a full percentage point,? says Reese, a Dallas area Realtor.

?The Cash Rewards program ? and the opportunity for my clients to realize up to $10,000 in cash from their transaction – has helped me compete effectively, especially with the discounters in my market. It gives people a reason to choose me over my competition.?

Reese also says he converts more prospects to customers using the program and the Cash Rewards program gives him a genuine reason to follow up with his past clients ? and solicit referrals.

?Cash Rewards also give me a foothold when working with buyers ? it gives them a compelling reason to use my services when buying a home,? Reese said.

Another Realtor who uses the Cash Rewards incentive program to win loyalty from buyers is Hoss Pratt, a Keller-Williams agent also in Texas.

?The Cash Rewards incentive gets me buyer loyalty on sign calls. It gives people a reason to stick with me and stay loyal in the process,? says Pratt.

?Cash Rewards has been the most powerful piece of marketing I?ve done. It is very hard to compete with,? said Pratt.

Pratt uses the Cash Rewards program also in working FSBOs and expired listings. ?I give a FSBO or expired listing the chance to get back, through the Cash Rewards program, an amount equal to the commission they don?t want to pay and, believe me, it opens doors for me!? Pratt adds. ?Plus, the haggling about commission pretty much goes out the window when you are offering the people at the negotiating table Cash Rewards as part of your end of the deal,? Pratt said.

?I think Cash Rewards will be an industry standard marketing tool within a couple years and many people will use them. I am just glad I got in on this thing early and reaped major benefits while it was a new program,? Pratt added.

Visit Cash Rewards at Booth #883 at the Realtors Conference & Expo in New Orleans from Nov. 10-13. Attendess can enter to win a $10,000 Cash Reward prize at the booth. For more information about Cash Rewards, visit www.cashrewardsinc.com.

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