Training & Business Development: Reinvent Yourself

Movin? on up: California agent who climbed from suburbs to heart of San Diego offers marketing-branding tips to all
Movin? on up: California agent who climbed from suburbs to heart of San Diego offers marketing-branding tips to all

RISMEDIA, November 8, 2006?Advice is cheap and abundant, particularly from people who don’t know what they are talking about. However, would you take a few minutes to listen to the marketing-branding tips of a San Diego agent who in 2005 closed 81 transactions for a total sales volume of $60 million?

His name is Jim Abbott, and he recently reinvented and re-branded himself, moving from a thriving business in the suburbs of San Diego, into the heart of the downtown area.

Downtown markets can be tough, but after giving his company a marketing image make-over, Abbott has established himself as a force to be reckoned with, and is featured on this week’s FREE RISMedia/iSucceed interview at www.isucceed.com/rismedia/interview.

In this interview, Abbott talks about why the establishment of a brand is important, how branding works and how to measure its impact. He explores the subject of client recognition and its connection to client service opportunities, brand portability and the perception in the public?s mind, and how to brand yourself as a separate entity.

Abbott says: ?For the vast bulk of real estate agents, we should promote our own name.

This is so because real estate is a person-to-person job. Regardless of the vast amount of institutional advertising that companies like the one Abbott works for ? Prudential California Realty ? when the public makes a selection, it is usually tied to a specific personality.

Abbott is a fourth generation native San Diegan and the Managing Partner of Jim Abbott and Associates, Prudential California Realty. He is proud of the place he calls home, and for over 20 years has made the success of hundreds of homeowners his top priority.

Ranked near the top of all real estate agents nationwide, Abbott?s reputation for the highest ethical standards, commitment to clients? goals, trendsetting marketing, and aggressive negotiating skills, are hallmarks of his real estate career.

To access an extensive library of over 300 hours of Tele-Seminars, Interviews & Success Modules and to discover and learn how to implement the proven, profitable, real estate strategies of over 200 of the industry?s most successful agents go to www.iSucceed.com.

iSucceed is an integral part of the RealtyU? Family of career development companies and services.

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