Obeo and Icovia Forge Strategic Relationship

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Obeo and Icovia will provide real estate agents ability to give their prospective buyers detailed floor plans while allowing them to arrange furniture
Obeo and Icovia will provide real estate agents ability to give their prospective buyers detailed floor plans while allowing them to arrange furniture

RISMEDIA, November 10, 2006?Obeo, Inc., an industry leader in online marketing content for real estate professionals, has announced a strategic alliance with Icovia, the industry standard in online space planning.

Obeo and Icovia will provide real estate agents the ability to give their prospective buyers detailed floor plans while allowing them to arrange furniture inside the floor plan. This compliments the new Obeo HomeSite package that is designed specifically to help buyers fully interact with the homes they are looking to purchase.

When users save, print or share their plans, they register and become identified prospects for agents. Traffic from existing online property listings that may otherwise go unregistered now becomes real-time highly qualified leads. Prospective buyers will have experienced living in the home before they ever step foot in the home.

?As experts in buyer behavior, Obeo sees this relationship as a critical tie-in to helping Real Estate Agents borrow the brand equity from some of the largest and best known furniture brands in North America,? said Glade Jones, CEO of Obeo. Jones continues by saying ?Obeo has enjoyed success with our existing space planning, and we are looking forward to enhancing our offerings even further with Icovia. Strategically, Obeo will leverage their relationship with Icovia to give buyers an online experience unrivalled in the industry?one that truly helps the buyer dream a more complete dream while shopping for a home online.?

Steve Street, CEO for Icovia adds: ?Obeo and Icovia are the standard bearers in our respective specialties. Together we truly position ourselves to help buyers get the type of online information that will help them visualize not just the home but how they will actually live in the home. Real Estate Agents that use the Obeo/Icovia package will sell more homes and get more listings.?

Obeo and Icovia teams are currently working together to fully integrate the Icovia space planning tools into the Obeo platform. Version 1.0 should be ready by Dec. 15, 2006.

Obeo and Icovia will be at The 2006 REALTORS Conference and Expo in New Orleans November 10th- 13th. Visit Obeo in booth 437 and Icovia in 2165.

More information can be found at www.icovia.com

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