After the Trade Show: What to Do with the Leads You Developed

Kim Ades’ tele-class, ?Maximize Your Return from Trade Shows? will show how to turn NARdi Gras and other trade shows into an opportunity to close deals
Kim Ades’ tele-class, ?Maximize Your Return from Trade Shows? will show how to turn NARdi Gras and other trade shows into an opportunity to close deals

RISMEDIA, November 13, 2006?To some, going to trade shows feels like a waste of time and money. In fact, trade shows and conferences are a spectacular opportunity to gain exposure for a company’s products and services with its target market. They provide a chance to network and become known by the key players in the industry.

This week is the NARdi Gras Realtors? Conference & Expo in New Orleans. It is an amazing opportunity for vendors who sell to the real estate industry to make sales and bring back leads. Kim Ades’ tele-class, ?Maximize Your Return from Trade Shows,? shows how to turn trade shows like NARdi Gras into an opportunity to close deals on the floor and bring back leads that will result in more sales.

Trade shows are also a great place to meet with clients and prospects and build strategic alliances. By following Ades? advice, a sales team can open doors and close deals, too.

Ades will show how to identify hot leads, warm leads and “maybes” so that a person can maximize his or her company’s return on its investment. This podcast shows how to deal with strategy after the event and identify the leads most likely to result in sales and how to motivate a sales team to follow up on them most effectively. Maximize Your Return from Trade Shows gives proven methods to increase exposure.

In Maximize your Return from Trade Shows, Ades will teach:

1. How to maximize ROI at a conference or trade show

2. How to get the attention of major decision makers

3. How to get mentioned publicly

4. How to staff a booth so as to generate revenue on-site

5. How to maximize after-show hours

With a captive audience of brokers and agents at NARdi Gras and other expos, there is simply no excuse for coming back empty-handed. Even coming back with a lot of undistinguished leads isn’t enough. Following Kim’s strategy, a motivated sales team can’t help but come back with closed deals and differentiated leads to follow up on after the event.

Maximize Your Return from Trade Shows can be purchased at www.maximizeroiattradeshows.com

Kim Ades, MBA, is founder and president of Opening Doors. For more information, visit www.openingdoors.tv.

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