Coldwell Banker Apex Builds Business with SharperAgent

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SharperAgent develops exclusive marketing suite
SharperAgent develops exclusive marketing suite

RISMEDIA, November 21, 2006? SharperAgent has announced the creation of the Coldwell Banker Apex Virtual Marketing Manager, a customized marketing suite designed exclusively for the agents of Coldwell Banker Apex, Realtors.

With over 350 full time associates, Coldwell Banker Apex Realtors recognizes the strong importance of company sponsored marketing support and business development assistance to keep its associates on the leading edge of the industry.

?I could not be more pleased with the Coldwell Banker Apex Virtual Marketing Manager,? expresses Lori Arnold, President, Coldwell Banker Apex, Realtors. ?The across the board ?buy in? from our agents has been phenomenal. They have all reported how quickly they have been able to get their data transferred and how easy the program has been to use. We are supporting the program within the company with in-house education. We are also using it as a great recruiting tool in the market place. We are extremely pleased with the program and look forward to using it effectively to build our agents? business and our company.?

Designed solely to satisfy the needs of the agents at Coldwell Banker Apex, the Virtual Marketing Manager will assist each associate to prospect more effectively, build stronger relationships, and grow customers for life. To keep agents top-of-mind, the Virtual Marketing Manager offers pre-built and customizable pieces, which can be placed in either an e-mail ?drip? or direct mail marketing campaign.

?It?s no secret that a growing number of consumers are using the Web to search for properties and to identify the right agent,? explains Brian Wildermuth, President, SharperAgent. ?To meet the need for specialized marketing messages to target these e-consumers and to stay connected to the consumer accustomed to traditional messaging, Coldwell Banker Apex seized the opportunity to launch a powerful CRM marketing suite that balances online and offline marketing communication. We are very excited to be partnering with such a prestigious and well-respected company and we are confident that this customized system will help provide them with additional resources to stay on top of their market.?

Headquartered in Denver, Colorado, SharperAgent specializes in building customized marketing suites to help brokerages maintain brand integrity, improve agent retention and enhance recruiting efforts. SharperAgent subscribers use the powerful online Client Relationship Manager and vivid library of pre-designed marketing materials to earn customers for life with automated e-mail and direct mail marketing campaigns.

For more information about SharperAgent visit www.SharperAgent.com or call 866-614-9372.

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