Cox Newspapers Selects CellSigns as Mobile Search Provider for Mobile Classified Advertising

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The agreement provides Cox Newspapers with custom interactive mobile application services for its newspapers? classified sites

The agreement provides Cox Newspapers with custom interactive mobile application services for its newspapers? classified sites

RISMEDIA, December 4, 2006?CellSigns, Inc., the premier provider of interactive mobile messaging and enterprise mobile applications, today announced an agreement with Cox Newspapers, Inc, one of the nation’s foremost newspaper publishing enterprises with 17 daily and 25 non-daily papers, including news sites affiliated with The Atlanta Journal-Constitution (ajc.com); Austin American-Statesman (Statesman.com); Dayton Daily News (daytondailynews.com); and The Palm Beach Post (PalmBeachPost.com).

The agreement provides Cox Newspapers with custom interactive mobile application services for its newspapers? classified sites. This new mobile service launched in November on PalmBeachPost.com. Users are able to request information on classified ads such as homes, autos and other advertising content simply by texting specific codes or using a natural language search to access the information on their mobile device. They will then receive a message via SMS with the classified ad information including pictures when available or contact the seller directly with a click to call.

?Mobile devices are the perfect way to quickly connect buyers and sellers,? said Robb R Olsen, vice president of Advertising, The Palm Beach Post. ?And, you don’t have to be in front of your computer or reading the newspaper to find what you need.?

CellSigns patent-pending interactive mobile applications suite is built on powerful 2-way SMS and includes mobile search via text messaging, click-to-text, mobile chat and other applications. The company recently won the ?Most Innovative Technology? Award from Inman News for their mobile search and property marketing system.

?CellSigns is very pleased to have been chosen by Cox Newspapers to provide a very powerful mobile tool for consumers on the go? said Mark Ford, CEO of CellSigns. ?Our mobile search application, Cellifieds, allows newspapers to reach their local market through the mobile channel with interactive text messaging features for classified ads and extends the newspapers reach into a new channel. It also extends the message of the advertiser into mobile ads.?

?More local residents have mobile devices than have Internet connections,? said PalmBeachPost.com General Manager Dan E. Shorter. ?With our mobile and Internet services, kiosks and the newspaper we now offer the largest possible reach for any advertiser in our area.?

For more information about Cox Newspapers, Inc, visit www.coxnews.com.

For more information about CellSigns, Inc., visit www.cellsigns.com.

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