If You Got It, Flaunt It: The Top 10 Strategic Benefits of Blogging

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Blogging is another marketing tool that you can use to support profitability in your business
Blogging is another marketing tool that you can use to support profitability in your business

By Richard Nacht

RISMEDIA, December 8, 2006?As blogs become more and more popular in the business world, today we try and address how a blog can benefit your real estate business and help increase your profitability. There are many ways blogs can help you. I refer to the following list as the Top Ten Strategic Benefits of Blogging.

Search Engine Marketing

Blogs give you an increased presence on major search engines. The technology is a magnet for search engines like Yahoo! and Google. A well-written, routinely updated, keyword-oriented blog can enhance your chances of garnering high rankings on search engine return pages.

Why? Google, in particular, indexes sites based on content?text on your site. The words comprising the content on your site are like currency to search engines. The more times a certain word or phrase, or a combination thereof, is used on your Web site, the more likely Google will index your site highly based on that word or phrase.

Direct Communications

Blogs provide a way for you to speak directly, openly and honestly with your customer. Blogs enable you to stop talking at them and start talking to them. Because blog technology allows readers to leave comments on the blog, communications becomes a two-way street, and a conversation ensues.

Brand Building

Blogs serve as another channel on which to promote your brand and company.

Competitive Differentiation

Because blogs give you the opportunity to tell your story over and over, they help set you apart from the competition.

Relational Marketing

Blogs allow you to build personal, long-lasting relationships with your customers that foster trust. One person put it this way: ?A blog is a continual tour with a guide you get to know.”

Exploit the Niches

Blogs help you fill your particular industry niche.

Media & Public Relations

Blogs are excellent PR tools. The media calls you, not your competition.

Position You as Expert

Blogs enable you to articulate your viewpoints, knowledge and expertise on matters pertaining to your industry.

Reputation Management

Blogs help you manage your online reputation.

Low Cost

Blogs are inexpensive to set up, operate and maintain. Ongoing marketing costs are minimal. They do require an investment of time in terms of blog posting, but it can pay big returns for the time spent.

Can blogs help your business grow? They can if you know how to use them.

Richard Nacht is the president of Blogging Systems, providing turn-key community blog networks for the lending and real estate industries. Visit www.bloggingsystems.com to learn more.

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