Dream Catchers: Effective Marketing Solutions for Luxury Home Listings

Network Communications, Inc. signs deal with New York Times Great Homes site
Network Communications, Inc. signs deal with New York Times Great Homes site

RISMEDIA, December 15, 2006?Network Communications, Inc. (NCI), publisher and provider of printed and online real estate information and advertising, announced a deal with The New York Times Company to carry all luxury home listings in the NCI brand portfolio on The Times?s luxury real estate site, Great Homes (nytimes.com/greathomes).

NCI?s luxury property listings, including those listed at $750,000 and above, will be included on Great Homes, a site created in partnership with NYT Co. properties: NYTimes.com, The International Herald Tribune (IHT.com),The Boston Globe (Boston.com), The Sarasota Herald Tribune (herald-tribune.com) and The Santa Rosa Press Democrat (pressdemo.com).

NCI titles Unique Homes, Ultimate Homes, New Home Finder, The Real Estate Book, and titles in the Home Design and Improvement area such as Atlanta Home & Lifestyles, among others, showcase the best and most comprehensive collection of homes and estates, while introducing readers to top real estate professionals and their properties. Advertising luxury listings in these publications allows for the advertiser to reach the most affluent, qualified luxury home buyer. Supplementing each title?s own print and online reach with that of Great Homes will create even more exposure and a more efficient and targeted effort for advertisers.

?Over 45,000 advertisers a month turn to NCI publications as a reliable marketing tool to target the right home buyer? said Glenn Goad, NCI executive vice president, Consumer Strategy. By combining the reach and credibility of NCI with that of The New York Times Great Homes luxury site, we will be able to offer our advertisers even more opportunity to generate quality leads. It’s a win-win for our advertisers and for those shopping for a luxury home.?

Luxury listings from outside the tri-state area of New Jersey, New York, and Connecticut will also be included in the core property search on the NYTimes.com real estate site (nytimes.com/realestate).

For more information, visit www.nci.com and/or nytimes.com/realestate.