Condo developer gives buyers peace of mind with HSA home warranties
Over the past three years, nearly 2,000 condo-conversion owners in central and northern Florida received an extremely beneficial housewarming gift from the company that provided their new home. Thanks to Tony Martin, executive vice president of Tarragon Corporation's Florida Division, these homeowners can enjoy their new residence, knowing it is protected with an HSA Home Warranty.
After three decades working in and around the real estate industry, Martin has come to realize that peace of mind is a priceless commodity-especially where a new homeowner is involved. So after polling associates from inside and outside his company, he decided to tap HSA Home Warranty as the exclusive provider of home warranties to the thousands of clients purchasing condominiums developed by Tarragon.
"I have known HSA in the marketplace for quite some time," explains Martin. "In a resale market, HSA products are the gold standard."
As far as Martin's concerned, it's a simple matter of giving the buyer what the buyer needs.
"We do our due diligence, but you can't check every single fridge or stove. We wanted to give our clients some added level of comfort because they are buying their units ‘as is.' We think it's a great gift to our buyers," he says.
Martin says that he began considering potential liability issues when Tarragon entered the condo-conversion world.
"I was looking for something to protect our clients and new-home warranties obviously don't fit the profile because these condos were conversions of apartment buildings," he explains. "I immediately thought of HSA-their customer service is second to none in the marketplace, and their philosophy fits with Tarragon in that both companies are extremely customer-service oriented."
According to Martin, Tarragon has supplied HSA warranties to virtually every one of the 1,500-2,000 buyers in the 20-plus properties Tarragon has converted in recent years.
While Martin gives a one-year HSA home warranty to buyers as a closing gift, the fact that they continue to carry the program after the first year is a true testament to the product.
"It's the best deal in town," says Martin. "This is a reputable company and according to every buyer we speak with, HSA backs up what they say."
-John Voket
For more information, please visit www.onlinehsa.com.
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