iClarus to Drive Client Interest Back to Agents

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RISMEDIA, Jan. 5, 2007-In order for agents to truly compete and stay relevant in today's high-tech, well-informed marketplace, technologies are needed to capture the client's attention and bring value to their services.

iClarus has engineered a platform that captures searches, matches buyers to sellers and drives all that client interest back into the hands of the professional agent. Partnering Software 2.0 with Web 2.0, clients are enabled to find out how many interested buyers are in the market for their home and then drives both the buyer and seller back to the agent.

By hosting this technology, the brokerage or agent is creating market separation by embracing high-tech and backing it up with high-touch through EBS and EBSnet.

EBS, a software application that allows agents to download their entire area MLS data onto their laptop, creates a distributed MLS database and thus empowering the agent to be "at the ready at all times." Beta tests have shown that EBS will improve agent response time, increase agent listing ratios, network real estate information systems and bring clients to their dream homes much quicker regardless of wireless or Internet connectivity.

All the information is at the agent's fingertips at all times; helping agents build vital relationships when in the field by reducing the need to "go back to the office" while increasing bottom line profits through the networking feature that matches buyer and seller client profiles.

Key Features Include:
Easy to use, intuitive interface
Adaptive, "non-linear" operational layout
Fast and flexible searches
Multi-MLS capable
Appraisal-like CMA
Saved Search networking
Contact Manager & Financial calculators

EBSnet is the Web 2.0 version of EBS. In keeping with current software market trends, operates in a fully online mode that does not require the user to purchase or load any software onto their system. While it lacks the disconnected versatility of EBS, it operates along the same information presentation principles. As with EBS, EBSnet uses an extremely engaging and intuitive visual design, user-friendly simplicity and high speed information retrieval methods.

EBSnet is set to release March 2007, opening up possibilities for the agent to focus attention on the client's needs and not on navigating a confusing landscape of check boxes and required entry fields so common to many MLS search engines available today.

It will attract the client through the appraisal-like CMA feature, offering more accurate home valuations and showing prospective clients how many parties are potentially interested in their home. This information is then directed back to the agent so that market expertise can be employed to guide the client.

The Property Search and CMA features encourage agents and clients to save their searches. The value in saving searches is that it builds an inventory of buyer and seller profiles. The benefit to both the client and the agent is that these profiles are then matched through the Active Buyers button, thus enabling the agent and client to reduce the on-market sales cycle.

For more information, visit http://www.iclarus.com.

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Tuesday, March 16, 2010