VerticalResponse Does It for You: Team Adds Full-service Capabilities

RISMEDIA, Jan. 30, 2007-VerticalResponse, a leading provider of self-service e-mail marketing and direct mail solutions, launched an all-new suite of full service options.

VerticalResponse Full Service grants small businesses the same capabilities big business has long enjoyed – at a fraction of the cost.

VerticalResponse applies the same ease-of-use, deliverability and customer service that have established its success to the new Full Service offerings, but takes on all the work for those who are too busy or otherwise unable to implement their own campaigns. New customers need only fill out a brief form before VerticalResponse's E-mail Marketing Experts start working to ensure every marketing campaign is a quick and seamless success.

"Small business owners often fill multiple roles, and don't have the resources to have a dedicated communications person, let alone a full communications department," said Janine Popick, CEO and founder of VerticalResponse. "Our business has always been based on making marketing communications easy and effective for small businesses, and now we've gone an extra step to take over all the heavy lifting for a full range of e-mail campaigns."

VerticalResponse's e-mail marketing experts can implement communications from a simple e-mail to custom-branded, professional templates and borders that match customers' Web sites and marketing schemes. With three affordable pricing levels, VerticalResponse full service can tailor the marketing initiatives to best fit anyone's budgetary, support and scheduling needs:

- Start Me Up, I'll Take if from There! Requires only content and a customer e-mail list. VerticalResponse's e-mail marketing experts then start an account, and created a ready-to-send e-mail, using a VerticalResponse border.

- Do All of the Work For Me Please, I'm Too Busy! does just what it says. E-mail Marketing Experts manage all aspects of the campaign, choose a template and, using customer-provided copy and image, create three proofs. Not only do they send out campaigns when requested, VerticalResponse Full Service also reminds customers when their campaigns need to go out.

- Can You Make Me a Fancy Border? offers a professional creative staff who can create customized e-mail borders to match Web sites or marketing materials. Customers simply provide VerticalResponse with a basic mock-up of their design, including company logo, colors, fonts, images, and any current marketing materials and, in as soon as 3-5 days, a proof of the HTML border is created and ready-to-use, pending customer approval.

VerticalResponse also offers rush turnaround, when needed, to ensure its staff can answer any and all small business e-mail needs. The addition of Full Service helps makes the award-winning VerticalResponse product available to businesses of all sizes, with a wide range of communication needs and resources.

For additional information and pricing, visit www.verticalresponse.com.

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