Selling the House and the ‘Hood’

RISMEDIA, Feb. 7, 2007-ExploreMyNeighborhood.com is a new Web-based marketing tool enabling agents to promote the properties they represent with pictures and points of local interest customized to each listing all displayed in an easy-to-use map.

Agents can enhance their Web sites to provide a richer experience for purchasers and house hunters while viewing the agent's listings. ExploreMyNeighborhood.com surpasses other Web-based tools by marketing the property and the neighborhood with unique information while advancing an agent's profile and market reach. "We created a friendly and simple-to-use tool for real estate professionals requiring no high-tech skills in order to be successful," said Bradley Moseley-Williams, spokesman of Explore My Neighborhood.

"This affordable and effective marketing tool can help deliver sales leads by separating agents from their competitors. Real estate agents can showcase retail and restaurant spots, or schools, transit, social or other venues. Prospective homeowners can visit the agent's Web site to view pictures or read personal reviews of custom-selected neighborhood attractions," Moseley-Williams said. "Today's purchasers conduct property research online and ExploreMyNeighborhood.com gives consumers ‘insider' knowledge of a neighborhood with pictures, commentary and more. The direct link from an agent's Web site facilitates communication, viewings and revenue while differentiating the agent from competitors. Property owners will receive additional value-added service from their agent and benefit from a new and unique marketing tool. Agents can encourage clients to participate by recommending local amenities and services," concluded Moseley-Williams.

For more information, visit www.exploremyneighborhood.com.

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