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In Real Estate, Reputations Really Count

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By Jim Sullivan

RISMEDIA, Feb. 12, 2007-It follows you everywhere and can make or break your career. It can be your most valuable asset or your costliest liability. It can take years to build and only a few moments to destroy. As a real estate professional, guarding and protecting your reputation is likely the smartest business decision you'll ever make.

In addition to your personal integrity and principles, the business partnerships you form also reflect on your reputation. That's why it is important to carefully choose the people, businesses and service providers with whom you network. Their goals, values and business philosophies should closely mirror your own so that these associations work to enhance your valuable reputation, not diminish it.

For example, at American Home Shield we are wholly dedicated to being an extension of the superior service our real estate partners provide. That's why we continually seek and respond to feedback from everyone involved-homeowners, real estate professionals, contracted technicians and our own employees. We gladly spend significant time and resources conducting surveys and data analysis, as well as examining industry best practices. This helps us structure our service to meet and exceed your expectations and those of your clients. We also routinely survey customers after service visits to evaluate our contractors.

The bottom line is that the service providers you choose for your clients should guard their reputations as zealously as you guard your own. To best protect your reputation, choose business partners who have excellent reputations themselves. As one of the industry's most trusted home warranty providers, American Home Shield can help you further build your reputation-and your business.

Jim Sullivan is the vice president, Sales Operations, American Home Shield. For more information, visit www.ahswarranty.com.

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