RealEstate.com, Realtors Double Footprint with Addition of Four New Markets

Print Article Print Article

RISMEDIA, Feb. 13, 2007-RealEstate.com, Realtors® has announced it has doubled its service footprint with the launch of four new markets: Tucson, Phoenix, San Diego and Las Vegas. The new markets join the company's existing service areas-Seattle, Portland, Salt Lake City and Denver-which launched during the first half of 2006. RealEstate.com, Realtors is a local, full-service brokerage company that complements the national RealEstate.com online portal.

"This is an important milestone as we expand our business, and also a testament to our early success," said Tom Reddin, CEO of IAC Financial Services and Real Estate. "Our unique approach to real estate-combining a strong national online presence through the RealEstate.com portal with outstanding ‘ground service' provided by our own RealEstate.com, Realtors brokerage and our national network of real estate partners, puts us in an exciting position to build a new type of hybrid real estate business."

Each of the four new RealEstate.com, Realtors markets are fully operational, with an experienced market leader at the helm and a growing team of local licensed real estate professionals actively assisting clients. RealEstate.com, Realtors uses leading-edge technologies, including a state-of-the-art call center that helps the brokerage respond immediately to online queries from "Internet consumers," as well as advanced marketing and training systems, to provide its clients with unparalleled service and results. The brokerage also leverages the Internet marketing expertise of its parent company, LendingTree, LLC, to drive a higher-than-average mix of company-generated business to its agents.

Added Bret Violette, the senior vice president and general manager, Western division for RealEstate.com, Realtors, "We're thrilled to be expanding into these four dynamic markets and more importantly, we're looking forward to growing our presence in each one."

In addition to the main RealEstate.com Web site, the RealEstate.com, Realtors brokerage has specialized Web sites for its local brokerage operations, including www.realestate.com/tucson; www.realestate.com/phoenix; www.realestate.com/sandiego; and www.realestate.com/lasvegas.

For more information, visit RealEstate.com.

RISMedia welcomes your questions and comments. Send your e-mail to: realestatemagazinefeedback@rismedia.com.


© RISMedia 2009. All Rights Reserved