New Survey Indicates Increasing Number of Real Estate Agents to Leverage Blogs in 2007

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RISMEDIA, Feb. 19, 2007- A recent survey conducted by Global Research Center states that 68% of real estate agents said they would be focusing on blogs as a marketing tool in 2007.

The survey was sponsored by Blogging Systems Group-www.bloggingsystems.com-, a leading provider of blogs to the real estate industry, in order to help identify how agents and brokers plan to allocate marketing dollars in 2007.

"Real estate blogs are an excellent way for real estate professionals to establish or expand their internet presence," said Richard Nacht, CEO of Blogging Systems. "The Internet is now the number one place where home buyers and sellers go for real estate information. If Realtors® aren't found online, there's a good chance they won't be found at all."

A recent report from California Association of Realtors echoes the need for Realtors to invest time and marketing dollars into online efforts.

According to the report:
• 92% of Internet buyers found their agent on a Web site
• 63% found them through an Internet search engine
• 0% of Internet buyers found their agent through brochures, flyers, yard signs or mailers to their home

"It is crucial for real estate professionals to understand how buyers and sellers are approaching real estate," said Nacht. "The data clearly shows that the Internet is the primary vehicle for accessing decision-making information in this industry. A blog can help Realtors communicate their value to their local communities while increasing touch points with prospective clients."

Blogging Systems' blog platform, which can be used to create Community blogs, Real Estate Marketplace blogs, Intranet and company Marketing blogs, is for Realtors who want to create an online destination site for news and information pertaining to their local communities and their real estate target market.

By creating a blogsite for local community members or real estate services companies, Realtors are able to:

• increase brand awareness
• generate real estate leads
• gain a competitive advantage

For more information, visit: www.BloggingSystems.com or call: 800-985-BLOG (800-985-2564)

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