Welcome!




Expand Your Education with These Courses from
Becoming a Successful Sales Professional: Skills for Sales Success: Part One.
A Consumer Advocate Approach to Real Estate: Course 1.
Time Management: Skills for Sales Success: Part Two.
Effective Presentation Skills for Sales Professionals: Skills for Sales Success: Part Five.
Expand your education through NAR’s REALTOR® University: A Consumer Advocate Approach to Mortgages: Course 2.

Real Living to Provide Video Podcasting

Have a comment on this article? Share on Facebook!

RISMEDIA, March 5, 2007-Real Living, has partnered with MLPodcast to provide their agent network with listing and community video podcasts. Using existing still photos, listing data and marketing copy, MLPodcast produces high quality music videos with professional voice narrations.

Michael Price, MLPodcast's president stated: "The relationship we have with Real Living allows any agent or broker to order a video podcast production with little more effort than entering an MLS number in a Web form, along with a few mouse clicks. By connecting our Web services applications together, we have established a solid infrastructure for the creation and delivery of content. It's an unprecedented vendor-client relationship."

Video podcasting takes the concept of a virtual tour to the Web 2.0 level by adding the power of broadcasting and syndication. Consumers can gain access to listing enhancements through free subscriptions that push new content to Web browsers, video-enabled cell phones, iPodsTM and other video-enabled mobile devices automatically. MLPodcast has also amassed a network of destination sites specific to the podcasting platform. Each client podcast is distributed to this network, which includes Apple's iTunes podcasting directory, Podcast.Yahoo.com and more. This distribution greatly improves organic and direct referral Web traffic from search engines.

"We are very excited to work with MLPodcast," said Kaira Sturdivant Rouda, chief operating officer of Real Living. "Today's consumers want an experience, and they want it online. With MLPodcast, our agents are able to podcast community videos and property listings – giving the consumer a better view of their new potential home or community and making the agent more marketable."

One of Real Living's Chicago area franchises, Real Living Helios Realty, is an early adopter of MLPodcast's service with more than 25 active listings currently hosted in their broadcast feed.

"Podcasting our listings has really given us an edge," said Joe Magliochetti, principal broker of Real Living Helios Realty. "Today's market is characterized by increasingly tech-savvy home buyers looking for detailed, on-demand information, so putting these podcasts to work can be the difference needed to get homes sold faster, to the right buyer."

For more information, visit www.mlpodcast.com and www.RealLiving.com.

Want instant access to great articles like this for your blog or newsletter? Check out our 30-day FREE trial of REsource Licensed Real Estate Content Solutions. Need easy stay-in-touch e-Marketing solutions too? Try Pop-a-Note for 99 cents!
Join RISMedia on Twitter and Facebook to connect with us and share your thoughts on this and other topics.




Copyright© 2014 RISMedia, The Leader in Real Estate Information Systems and Real Estate News. All Rights Reserved. This material may not be republished without permission from RISMedia.

Content on this website is copyrighted and may not be redistributed without express written permission from RISMedia. Access to RISMedia archives and thousands of articles like this, as well as consumer real estate videos, are available through RISMedia's REsource Licensed Content Solutions. Offering the industry’s most comprehensive and affordable content packages. Click here to learn more! http://resource.rismedia.com