RISMEDIA, March 5, 2007-Real Living, has partnered with MLPodcast to provide their agent network with listing and community video podcasts. Using existing still photos, listing data and marketing copy, MLPodcast produces high quality music videos with professional voice narrations.
Michael Price, MLPodcast's president stated: "The relationship we have with Real Living allows any agent or broker to order a video podcast production with little more effort than entering an MLS number in a Web form, along with a few mouse clicks. By connecting our Web services applications together, we have established a solid infrastructure for the creation and delivery of content. It's an unprecedented vendor-client relationship."
Video podcasting takes the concept of a virtual tour to the Web 2.0 level by adding the power of broadcasting and syndication. Consumers can gain access to listing enhancements through free subscriptions that push new content to Web browsers, video-enabled cell phones, iPodsTM and other video-enabled mobile devices automatically. MLPodcast has also amassed a network of destination sites specific to the podcasting platform. Each client podcast is distributed to this network, which includes Apple's iTunes podcasting directory, Podcast.Yahoo.com and more. This distribution greatly improves organic and direct referral Web traffic from search engines.
"We are very excited to work with MLPodcast," said Kaira Sturdivant Rouda, chief operating officer of Real Living. "Today's consumers want an experience, and they want it online. With MLPodcast, our agents are able to podcast community videos and property listings – giving the consumer a better view of their new potential home or community and making the agent more marketable."
One of Real Living's Chicago area franchises, Real Living Helios Realty, is an early adopter of MLPodcast's service with more than 25 active listings currently hosted in their broadcast feed.
"Podcasting our listings has really given us an edge," said Joe Magliochetti, principal broker of Real Living Helios Realty. "Today's market is characterized by increasingly tech-savvy home buyers looking for detailed, on-demand information, so putting these podcasts to work can be the difference needed to get homes sold faster, to the right buyer."
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