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A New Path to Exclusive Leads

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RISMEDIA, March 7, 2007-Without a doubt, the Internet as a marketing tool is here to stay, as is the ever-changing approach to marketing real estate and its related services. Our challenge as real estate professionals is to refine our use of the Internet until we make it effective for our own business. When we do, the results will assure our success in these ever evolving markets.

Pay for click and lead selling have been a mainstay in our industry for many years. It has worked for many to help expand their business; otherwise it would have vanished from the scene years ago. There are, however, some considerations that have evolved on the negative side of this process. As with any business, which operates on lead selling, many days and hours are spent to weed out the dead leads. If leads are not exclusive, many times you can find an interested client who has already committed to another agent.

Myhomesearches.com, which was launched in March of 2006, committed to another approached that has caught the eye of thousands of professionals from coast to coast. The site offers exclusive leads by city and does not charge per click or share any commission for the leads. Their goal was to eliminate the work embodied in unspecific leads. Home buyers and sellers using Myhomesearches.com are directed to an exclusive agent in the city or cites of their choice and then have an opportunity to view specific inventory of homes and services before they become a lead.

As membership with Myhomesearches.com approach 3000, or 10% of the US market, availability of key cities have been growing in demand. To watch a short video on how this marketing program works, please visit http://www.myhomesearches.com/joinourcommunitymhs.htm

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