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Harry Norman Yard Signs Provide Access to Information in English and Spanish

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RISMEDIA, March 21, 2007-In order to better serve customers' needs for thorough and readily accessible real estate information, Harry Norman, Realtors® introduces VoicePad, a yardsign addition that gives potential buyers immediate access to property information in both English and Spanish 24 hours a day, seven days a week by calling a specified number provided on the yardsign. The system will then e-mail or page the agent with the inquiry or transfer the buyer's phone call directly to the listing agent. VoicePad also assists sellers because the system provides reports detailing the inquiry activity their home receives.

VoicePad makes it easy for potential buyers and their agents to learn about the wonderful features of a listed property. Prospective buyers, many of whom may be in the infancy of their home search, may comfortably acquire information before they contact the real estate agent listing the property. VoicePad is also a bilingual service, allowing those who speak Spanish to learn about the property while eliminating a potential language barrier.

"We are proud to offer this innovative service to clients, customers and potential buyers. Every listing and sales associate with Harry Norman, Realtors will be able to use this program and enjoy the benefits this service gives to all parties involved in the real estate transaction. I am particularly excited by the opportunity VoicePad affords us to better serve our Spanish speaking public, clients and customers," said Lewis Glenn, president and CEO of Harry Norman, Realtors.

VoicePad integration has been proven to deliver a three time increase in customer inquiries from both signage and print advertising. VoicePad's standardized engagement strategy allows all media sources to be tracked and measured, so customers can eliminate non-producing advertising efforts. Inquiry data is available for immediate follow up and incubation within the VoicePad hosted platform or is easily exported into an agent's database.

For more information, visit www.HarryNorman.com.

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