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Point2 Technologies Consolidates Real Estate Brands and Re-Launches Point2NLS.com

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RISMEDIA, March 27, 2007-Point2 Technologies Inc. announced that it has consolidated the branding and delivery of its real estate online marketing solutions, under the Point2 NLS (National Listing Service) flagship brand and Web site.

The shift was implemented to further enhance Point2 NLS member services and user experience, and is expected to generate immediate, tangible operational efficiencies for Point2, primarily in the areas of product development and marketing.

The re-branding covers Point2 Broker, Point2 Agent, Point2 Builder and Point2 PropMan. Each product will now be categorized as Point2 NLS for brokers, agents, builders and property managers, respectively. Point2's consumer real estate search marketplace, Point2 Homes will maintain its current, separate identity.

www.Point2NLS.com has been completely re-designed and upgraded to support the initiative. Easier navigation, simplified communication and considerable new content aim to give visitors and customers significantly more comprehensive, convenient access to all the Point2 real estate online marketing solutions and related information, on the same site.

"We're constantly seeking ways to help Point2 NLS members run their businesses more efficiently and more profitably," said Brendan King, chief operating officer, Point2 Technologies. "The new Point2 NLS site enhances overall user experience, but also introduces a new degree of business transparency that we believe will engage our members and enable their participation in the growth and success of their Point2 NLS community like never before. We think Point2 NLS has taken Web 2.0 to a whole new level."

Point2 NLS membership growth, business performance metrics and reporting have been added to the site. Live reports and data cover Point2 NLS membership growth, site traffic, customer support issues and backlog, average number of photos per listing, new listings and other critical information.

Membership in Point2 NLS is exclusive to licensed real estate professionals. Point2 NLS is the only national service that combines i) the ability to cooperatively market listings on a peer to peer basis, and ii) enables efficient listing syndication to third consumer property search sites, with complete control and choice over when, whom with and where the broker and their agent(s) advertise their listings. Point2 NLS does not offer a consumer facing property search facility.

For more information, visit www.Point2NLS.com.

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