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‘Going Home in Style’ Virtual Kia Sweepstakes Launches on Move.com

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RISMEDIA, March 30, 2007-Planning home improvements this spring to spruce up your home and garden? You will need a vehicle to handle those trips to the hardware store and garden center. Looking for a new home? How about a new vehicle to go along with it?

As another creative promotion from Move, Inc., a media leader in connecting consumers with the when, where and how to move, the Company has joined forces with Kia Motors America (KMKA) for the Kia "Going Home in Style" Sweepstakes.

"Move is delighted to have partnered with Kia to offer this sweepstakes to the millions of potential movers visiting our network each month," said Prem Luthra, senior vice president of consumer media services at Move. "Especially since one in five of our new movers go on to purchase a new automobile within six months of a move, it's a unique way to introduce consumers to both companies."

To enter the sweepstakes, entrants participate in a virtual game to see how many moving boxes they can fit into a Kia Rondo by catching them in the vehicle's hatch as they are moved off a conveyor belt. Drop three boxes and the game ends. Consumers can enter twice per week and increase their chances of winning by referring others to play, limited to three entries per week.

"It will be interesting to see how many boxes fit in the virtual Kia Rondo, especially since the real Rondo has the spaciousness of an SUV, along with the handling and fuel efficiency of a sedan," said Ian Beavis, vice president of marketing for Kia Motors America. "Kia feels this marketing partnership with Move can help consumers move a little easier."

The Kia "Going Home in Style" Sweepstakes ends April 23, 2007. The winner will be selected by random drawing on April 30 and announced by May 14, 2007. No purchase necessary to enter or win.

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