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Make Better Business Decisions, Grow Your Business with Realtor Benefits Publications

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RISMEDIA, April 12, 2007-If you're looking to maximize sales and minimize risk-and who isn't?-NAR's REALTOR Benefitssm Program has the tools you need to help you become more informed and productive. Realtor Benefits Publications offer more than 100 publications and products to educate real estate professionals and their clients about topics ranging from legal issues to risk management and marketing. They are filled with practical advice and insight from recognized experts and authors to keep you and your agents more informed.

New Official NAR Consumer Guides

Two new publications, The NATIONAL ASSOCIATION OF REALTORS® Guide to Home Buying and The NATIONAL ASSOCIATION OF REALTORS® Guide to Home Selling, present a comprehensive picture for consumers of the home-buying and -selling process. The books are the latest in a series developed jointly by NAR and John Wiley & Sons, a major national publisher.

These first-ever official home-buying and -selling guides from NAR combine the experience of NAR with the industry knowledge of Blanche Evans, editor of Realty Times. The Guide to Home Buying provides a complete picture of the process of purchasing a home with a focus on issues of concern to first-time buyers. The Guide to Home Selling outlines the process of selling a home, presenting a variety of issues for homeowners to consider.

In another new publication, All Real Estate is Local, author and NAR Chief Economist David Lereah reveals the essential steps to building wealth in real estate the local way, that is, by evaluating local market activity and identifying local influences. Lereah's real estate commentary appears regularly in The Wall Street Journal, The New York Times, and other national publications.

Another great tool, Real Estate Brokerage Essentials®: Managing Legal and Business Issues, provides brokers with practical advice for avoiding litigation. And if you're interested in Realtors' economic, demographic, education, tenure, agency relationship, compensation, and more, Realtor Benefits Publications also publishes The 2007 NAR Member Profile.

Latest Technology, Solutions at the Midyear Trade Expo

Of course, Realtor Benefits Publications isn't your only source of innovative, time-saving products and advice from industry experts. From May 16-18, join thousands of real estate professionals at the Marriott Wardman Park Hotel in Washington, D.C., for the Midyear Trade Expo, and find product and service innovations you'll use immediately in your business. Admission is free to all Realtors. Register online at www.REALTOR.org/Midyear.nsf.

The NAR booth is always a highlight of the Midyear Trade Expo and this year is no exception. Stop by NAR's Booth #1707 May 16-18 and:

- Get the latest on NAR initiatives including Realtor Safety Week, legislative activities, and more.
- Discover the practical everyday solutions and new offerings from the NAR partners in the Realtor Benefits Program.
- Browse our Realtor Benefits Publications and save 10% on select titles (excludes new titles).
- Show your Realtor pride with Realtor Team StoreTM merchandise. Save on select men's and ladies' shirts and check out the new Realtor Team Store Gift Cards, available in $10, $25 and $50 denominations.
- Check out the latest tools and resources online at REALTOR.org, Information Central and Realtors Commercial Alliance and browse new courses from Realtor University.

CommercialSource.com-the Online Convention & Trade Show

Check out CommercialSource.com on June 18-24, 2007-the Online Convention & Trade Show from NAR's Commercial division. Enjoy the benefits of attending an industry conference and trade show without leaving the comfort of your home or office. Receive a complimentary pass to attend the event any time-day or night-during the seven-day event.

As a registered CommercialSource attendee, you'll be able to attend daily speaker sessions, "visit" virtual exhibitor booths to gather information on commercial real estate products and services, and network with other real estate professionals at the Networking Forums. RE

Bob Goldberg is the senior vice president, marketing & business development, for the NATIONAL ASSOCIATION OF REALTORS®

Visit www.REALTOR.org/Store to order any of these publications.

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