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GMAC Global Relocation Services’ Webinar Offers Insight into British Cultural

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RISMEDIA, April 24, 2007-GMAC Global Relocation Services will offer a complimentary Webinar to explore the major cultural differences workers face when they relocate to the United Kingdom, and proven steps they can take to bridge those differences.

Titled, "United Kingdom: Business Interactions with The British-A Cultural Perspective," the Webinar will take place today, April 24 at 11 a.m. ET and participation is limited to the first 100 registrants.

"The United Kingdom (UK), a leading trading power and financial center, is one of the quintet of trillion dollar economies of Western Europe," said GMAC Global Relocation Services' Senior Vice President Scott Sullivan." "The UK has the fifth largest gross domestic product in the world in terms of market exchange rates and maintains significant business ties with many countries and foreign companies."

"However, misperceptions about British business culture and practices still exist," said Sullivan. "Like our other Webinars that have focused on specific countries, this one is designed to help multinational corporations and their employees understand how a solid cultural footing will help them to develop successful business relations with their British counterparts."

Sullivan said the hour-long Webinar will cover valuable information about the UK, including:

– Common stereotypes and perceptions of British culture;

– Regional differences in basic business and social protocol "do's and
taboos";

– United Kingdom's psycho-cultural differences such as character traits,
core country values, behaviors, attitudes and ways of viewing the
world;

– A framework for comparing and contrasting British culture with
participants' own culture that will enable participants to identify and
resolve challenges in their own communications; and

– Communication strategies for bridging cultural differences between
personal, national and the target cultures.

The Webinar will be led by Tom Hoogewerf, an international human resources specialist who has worked in more than 35 countries and done business with clients from some 80 nations. Since 1998, he has served as a cross-cultural consultant for Global 500 companies operating in North America, Europe, the Middle East, Africa and Asia. Some of Hoogewerf's clients include GE, Microsoft, GM, Shell, Motorola, Ericsson, Nokia, Kraft and Kellogg.

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