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Web Marketing Association Calls for Entries for Best Real Estate Web Site of 2007

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RISMEDIA, April 30, 2007-The Web Marketing Association announces the call for entries for its 11th annual international WebAward Competition for Web site development at Web Award Web site. The WebAwards is the standards-defining competition that sets benchmarks for 96 industries, including real estate Web sites, based on the seven criteria of a successful Web site. The deadline for real estate Web sites to enter to be judged is May 31, 2007.

"The real estate industry is very competitive when it comes to Web development and companies can benefit from the independent evaluation of their online efforts," said William Rice, president of the Web Marketing Association. "In past years, judges have commented that many real estate sites deal primarily with their listings. Real estate Web sites can go even further by getting innovative and offer more content that go into the purchasing decision of home or commercial buying properties."

Web sites are judged on seven criteria including design, innovation, content, technology, interactivity, copy writing and ease of use. Each WebAward entry is judged against other entries in its industry category and then against an overall standard of excellence.

All entrants benefit from receiving valuable feedback in terms of their specific scores compared against the average scores for their industry. They also may receive specific comments from the WebAward's professional judging panel on their Web site development efforts.

Winners of a WebAward in the real estate category will also receive:

• Image plaque or certificate of achievement
• Increased visibility for their company
• Marketing opportunity to promote the company Web site to the media
• Links to your site from the highly ranked WebAward site to help SEO
• Admiration of peers, friends and co-workers

Each year the Web Marketing Association names the Best Real Estate Web site based on the scores submitted by the competition judges. Recent winners of the Best Real Estate Web site include:

2006 – Kinesis Marketing for coldwellbanker.com
2005 – Coldwell Banker Real Estate for www.coldwellbankerpreview.com
2004 – The Wall Street Journal for RealEstateJournal.com
2003 – The Corcoran Group Corcoran.com
2002 – Wall Street Journal for RealEstateJournal.com

A complete list of past winners and the entry form for companies who wish to compete for 2007 honors can be found at the Best Real Estate Web site page.

Using the quantifiable data collected from more than 15,000 Web site evaluations over the past decade, the WebAwards has defined and recognized industry-specific benchmarks for successful Web sites in each of the seven judging criteria and released an Internet Standards Assessment Report to detail the findings of the study. A copy of the 2008 Internet Standards Assessment Report, including details regarding the real estate industry, will be provided to all participants.

Judging for the 2007 WebAwards will take place in June through August, with winners announced in September. Judges will consist of a select group of Internet marketing professionals who have direct experience designing and managing Web sites with an in-depth understanding of the current state-of-the-art in Web site development and technology. Past judges have included top executives from leading organizations such as Organic, Inc., Ogilvy Interactive, Saatchi & Saatchi, Blattner Brunner, Comedy Central, Sun Microsystems, Refinery, Euro RSCG, EPB Interactive, New York Post Interactive, The Cincinnati Enquirer, J. Walter Thompson, Xerox, Art Institute of Pittsburgh, Modem Media, and Answerthink just to name a few.

The 2007 WebAwards are sponsored by the following leading organizations: Burst Media, PRWeb, Misukanis & Odden, Small Army, SimpleFeed, ExactTarget, ad:tech conferences, NewsUSA, eComXpo, MediaPost's OMMA conference, TopRank Online Marketing, Creative Chocolate Printing Company, OTOlabs, Internet World UK, Search Engine Strategies, Webmaster Radio, Rovion's InPerson and eMarketer.

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