Dollars Well Spent: Reply!’s Leads, Customer Service Help Independent Brokers Become More Effective

By Stephanie Andre

RISMEDIA, May 1, 2007-Dawn Madden had already tried using lead-generation companies. It didn't work. She didn't get many quality leads, she didn't close on most of those transactions and it was very costly. She was fed up.

However, once she came across an e-mail from Reply!, she decided to call and see what the company was really about.

"When I called Reply!, I asked key questions, based on my experiences with others I had used before-‘what sets you apart from everybody else?'," says Madden, broker/owner, Maricopa Properties, Maricopa, Arizona. "How people react to that question is key."

What's more, Madden says she was highly impressed by Reply!'s online form that buyers are required to fill out-"It takes 10-20 minutes," she says. "Therefore, most of the time, the only people you're going to get are the ones who are truly serious about buying a home; plus, they've filled out a very detailed form that gives you tons of information." In addition, she says she was interested in Reply!'s guaranteed leads, where if a phone number is incorrect, but the e-mail is accurate, Reply! will credit that lead cost back to her.

Another key to Madden's comfort with Reply!-the company's customer service. "I'm huge on customer service at any level, with any company," Madden explains. "If I talk with one rude person, it makes an impact on me. That said, when I call Reply!, they are always pleasant and very responsive, and explain everything very thoroughly. In my experience, they just seem like a much more service-oriented company than the typical lead-gen company."

While Madden's still working through the leads generated by her recent partnership with Reply!, she says she's already noticing great changes.

"I'm not chasing down leads as much now," she says. "I now get leads who want to move forward on buying and selling. In turn, it's really making me much more effective and efficient on a day-to-day basis.

"As a small company, purchasing leads from Reply! has helped me even the playing field a bit," she adds. "The quality of Reply!'s leads has allowed me to get my business up and running in a shorter time period, freeing up my time to create a relationship with consumers who are ready to move ahead in the process. Especially now, standard marketing practices are not working in Arizona; they're just not effective. So, to counter that, you really need to find people who are serious about looking to buy or sell within 90 days; Reply! has helped me do just that.

"I'm still new with Reply!, but I've already had more success in the past two months with the quality of leads I am getting than I did with my last company, which I was with for three years."

For more information, please visit www.reply.com or www.replyrealestate.com.

Real Estate Hot Topics

Profit Center: Real Estate Tips, Training & Events

RISMedia Solutions

RISMedia on the Go

Today's Featured Listing