Coldwell Banker Launches Marketing Program Aimed at Single Women

RISMEDIA, May 3, 2007-With more and more single women buying and selling real estate, Coldwell Banker Real Estate Corporation unveiled a marketing program targeting this demographic. The initiative features a handbook, entitled "A Wise Woman's Guide to Buying Your Own Home," which can be used by the more than 3,200 Coldwell Banker® affiliated offices around the nation.

According to the 2006 National Association of Realtors® Profile of Home buyers and Sellers study, 22% of homes sold in the United States during 2006 were to single females, compared to only nine percent to single males. In the same study, NAR reported that the average age of this female first time home buyer is 34 and her annual household income is $43,300.

"Clearly, single women help drive real estate sales in this country," said Charlie Young, senior vice president, marketing, Coldwell Banker Real Estate Corporation. "This group has demonstrated their clout in the real estate market and has the economic capability to gain the American dream of homeownership."

"A Wise Women's Guide to Buying Your Own Home" is a practical tool that any single female home buyer can use to assist her in the real estate transaction process, as it addresses topics such as financing, finding a home and negotiation. The guidebook is one of many items developed by Coldwell Banker that is designed to aid its sales associates in targeting this audience. Such items include print ads, postcards, flyers, and PowerPoint presentations, all of which are available to system members through the Coldwell Banker intranet site, CBNet.

For more information, visit www.coldwellbanker.com.