Publisher’s Desk: The New Recruiting Reality

As the changing real estate market continues to affect our profitability, it is having an even greater impact on our internal staffing and outside recruiting efforts. From those throwing in the towel now that real estate is not so “easy” anymore, to those regrouping and forming agent teams, today’s agent pool is clearly presenting new challenges for brokers.

Ranked as the number-one most pressing issue according to 39% of the top 500 brokers in RISMedia’s 19th Annual Power Broker Survey, recruiting and retention concerns have risen to a fever pitch. Several articles in this month’s issue of the Power Broker Network Report provide you with important strategies for getting a handle on today’s agent landscape.

Our cover story on managing agent teams provides valuable insight into the advantages and disadvantages of agent teams and how brokers can maximize this growing trend. On page four, Eugene Meyer interviews brokers and recruiting experts on the best practices of hiring-always a challenge but even more so in the current real estate environment.

We also welcome columnist and financial expert Lorne Wallace this month, whose first article in our new Broker Strategies series provides targeted advice on tackling the commission dilemma. Find a game plan for ranking your agents and elevating your middle-tier players to top-producer status.

Whatever your take on the current recruiting landscape, one fact applies across the board: now is the time for brokers to be hands-on, proactive and center stage. Now is the time to put your leadership skills into high gear.

Wishing you continued success,

John Featherston
CEO & Publisher

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