Training & Business Development: Your Brand is Calling-Are You Listening?

RISMEDIA, May 9, 2007-Perhaps it’s in how you spend your time off when you’re not busy working with clients and negotiating deals. Perhaps it’s a particular personality trait you possess. Perhaps it’s a special talent you have. Or perhaps it’s a perception and a promise you want to deliver to your customers about your business; day after day after day.

Whatever it is, it’s that elusive thing that makes you uniquely “You,” and if you can delve deep enough to identify it, it may just well help you stand out from the pack long enough and loud enough to garner your own market share, or solidify your presence in your existing market. And the best part? Strong brands survive and can even thrive through fluctuating markets. They’re like your insurance policy against an uncertain economy.

As a 26-year resident of Arizona, Alice Held can cite many reasons why she loves her adopted state, having lived and sold real estate in New York and Hawaii previously. But chief among those reasons would most certainly be its geology. So fascinated was she by the area’s terrain and wealth of rich natural mineral and geological resources, she actually enrolled in a geology course in a local college to learn more about the state. A self-confessed “rock hound,” Alice found a never-ending source to feed her passion and intense interest; literally, in her own backyard.

From there it was a short leap to incorporating that passion into her business, weaving it so skillfully through every aspect that now, 26 years later, Alice’s brand and business reflects her love of the state in numerous ways. From the clever Saguaro Cactus mascots on her Come2az.com Web site to the customized Arizona trivia and coloring sticker books she has on hand for kids, (not to mention free mineral samples) to the unique closing gifts she gives to every client, Alice has cemented her brand in a powerful fashion, and it’s reflected in the steady amount of new and referral business she does every year, regardless of market conditions.

It makes sense then, that someone who so thoroughly understands the intricacies of branding would be asked to share their insights on that very subject, in this week’s iSucceed/RIS Media Business Development and Training Call “Your Brand is Calling … Are You Listening?” with Alice Held.

Made available exclusively by RISMedia and iSucceed for next seven days, you can access this interview by visiting: http://www.isucceed.com/rismedia/.

During this call Alice looks at the basics of establishing a brand, even if you have no idea where to start or what to do first, and interestingly these concepts apply equally to individuals looking to “re-energize” or “re-imagine” their existing brands. Tune into the call and learn:

- What role branding plays in a fluctuating market – does it help or hurt?
- The three different types of brands, and how to determine which fits you
- How to combine the elements of your business, interest, personality and goals with your market to determine the perfect brand for you.

Every Wednesday real estate professionals interested in contemporary, timely discussions on issues that matter in today’s market tune in to the iSucceed/RISMedia Business Training & Development Call. This call offers agents of all levels an opportunity to discover and implement the proven, profitable real estate strategies of over 200 of the industry’s most successful agents. iSucceed.com continues to strengthen its reputation as one of the industry’s most valuable sources for tools, scripts, marketing plans, and all-around industry secrets, gathered directly from North America’s top real estate superstar agents. This week take advantage of a FREE 14-day trial with unlimited access, exclusively for RISMedia listeners. Interested parties simply enter the code “RISMEDIA14″ when visiting www.iSucceed.com.

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