Training & Business Development: The Keys to Continued Cash Flow

RISMEDIA, May 16, 2007-Most agents and brokers would agree that the real estate business is cyclical. Markets fluctuate, the number of transactions rise or fall, and days on market lengthen or shorten. Unfortunately, as many an agent can attest, these fluctuations have a direct affect on the amount of green in your wallet at any given time.

When markets experience a shift such as the one that has occurred in the last couple of years, agents and brokers caught unawares scramble to “Get Back to Basics.” A great many succeed; but a great many do not. However, if you look at the real veterans of the industry, people who have been in real estate for 20+ years, and speak to them about the current state of the market, the overwhelming majority will report they are not necessarily changing the way they do business; they simply make minor shifts in focus. The result? Not only are they able to weather market shifts with ease, these real estate pros have a continuous stream of cash and clients, and are largely unaffected by the ups and downs of fortune like the rest of us.

One such broker owner has never lost focus in all of his 30 years in the industry, and though he may make adjustments according to the market temperature, Nelson Zide of Framingham, Massachusetts has got the basics down pat, and attributes his success to being able to survive in any market to knowing and actively engaging in the three keys to continued cash flow.

Not surprisingly, a major cornerstone in this triad of success habits is that one activity that can inspire anxiety and angst in the heart of any agent: Prospecting. Though the need for this skill is generally evident to rookies and veterans alike, in the world of real estate sales, knowing what you need to do, and actually doing it; don’t always follow one another in succession.

With more than three decades of real estate sales experience under his belt, Nelson Zide has perfected the art of prospecting, and he shares some of his wisdom on this often dreaded subject in this week’s iSucceed/RISMedia Business Development and Training Call “The Keys to Continued Cash flow”. Made available exclusively by RISMedia and iSucceed for next seven days, you can access this interview by visiting: http://www.isucceed.com/rismedia/.

During this call Nelson will delve into the how’s and why’s of successful prospecting, and touches on the other two essential skills that make up the keys to keeping clients in the pipeline and cash in your wallet. Tune into this week’s call and learn:

- The first and most important thing any rookie should do.
- A simple and easy to implement mailing program for rookies, including who, what, and how often.
- A simple trick to keep your prospecting relatively painless and on schedule

Every Wednesday the iSucceed/RISMedia Business Training & Development Call spotlights different top producers from all across the continent, including Canada.. Drawing on the experience of over 200 of the industry’s most successful agents, these interviews encompass every aspect of the real estate industry, and are filled with practical suggestions you can implement in your own market today.

iSucceed.com continues to grow as one of the industry’s most valuable sources for tools, scripts, marketing plans, and all-around industry secrets, gathered directly from North America’s top real estate superstar agents.

This week take advantage of a FREE 14-day trial with unlimited access, exclusively for RISMedia listeners. Interested parties simply enter the code “RISMEDIA14″ when visiting www.iSucceed.com.

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