Chase Sponsors Spanish-language Telenovela to Promote Homeownership

RISMEDIA, May 30, 2007-Chase announced that it is the exclusive advertising sponsor of Nuestro Barrio (Our Neighborhood), a Spanish-language TV mini-series about Hispanic life in the United States, when it airs in the New York City/New Jersey and select California markets.

The 13-episode series subtly combines storylines with educational messages on important financial issues including money management, credit and homeownership. These are played out against the traditional Hispanic novela (soap opera) themes.

“Chase knows how important it is to reach out to the Hispanic community in a voice and a language they understand and through a medium that is uniquely theirs,” said Thasunda Duckett, senior vice president at Chase. “Nuestro Barrio is an ideal way to provide valuable lessons on managing finances and achieving the dream of homeownership, and our sponsorship will highlight some of the ways Chase can help with these goals.”

Chase is the exclusive sponsor of Nuestro Barrio when it airs on V-Me in New York/New Jersey Metro (Jersey City) and Sacramento/Stockton/Modesto at 5 p.m. on Friday, June 1, and at 4 p.m. on Sunday, June 3 — all times are local. Chase also will be the exclusive sponsor when the show airs in Los Angeles and San Francisco/Oakland/San Jose – the dates and times are still being finalized.

Chase, along with other lenders, also is sponsoring the show in additional markets nationwide.

Freddie Mac, one of the nation’s largest investors in residential mortgages, funded the production of Nuestro Barrio. Non-profit consumer advocacy organization, Community Reinvestment Association of North Carolina, produced Nuestro Barrio.

Filmed in Spanish, the show features two longtime U.S. residents of Hispanic origin helping friends and family navigate life in the U.S. by sharing their experiences, offering guidance and connecting them to community resources.

“The mortgage industry is always looking for new and creative ways to reach potential home buyers,” said Craig Nickerson, vice president of Freddie Mac. “Educational telenovelas provide a unique way to help individuals learn the value of building a credit history and having a bank account, in addition to learning about homeownership in America.”

As part of the sponsorship, Chase will air a 30-second Spanish-language commercial. The commercial’s storyline revolves around a couple imagining and dreaming about what their individual visions of homeownership entail. It also provides the toll free number 1-866-800-1059 to direct consumers to the closest Chase mortgage office with bilingual loan officers.

For more information, visit www.chase.com.

Real Estate Hot Topics

Profit Center: Real Estate Tips, Training & Events

RISMedia Solutions

RISMedia on the Go

Today's Featured Listing