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Four Prudential Realty Offices Find Back Office Vendor that Goes ‘The Extra Mile’

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RISMEDIA, June 19, 2007-Prudential California Realty, Prudential Nevada Realty, Prudential Texas Properties and Prudential Texas Realty have praised Profit Power Team for their commitment to service and support.

“When you have a real estate organization as large and diverse as Prudential California Realty, Prudential Nevada Realty, Prudential Texas Properties and Prudential Texas Realty with more than 5,100 agents in 139 offices handling more than 35,000 transactions that generated $15 billion in sales and was ranked the eighth largest broker in the United States in 2005, then your back office solution provider had better bring in their ‘A’ game,” said Steve Russo, the CFO for the Prudential California Realty, Prudential Nevada Realty, Prudential Texas Properties and Prudential Texas Realty.

“We selected Profit Power as our back office solution in July 2005 for many reasons. We liked that they have been around since 1978. We liked that fact that many of their current clients were large enterprise firms, such as ourselves. But the one thing that stood out as we investigated the organization behind the technology was their ‘can-do’ commitment to service and support,” Russo said.

“We found that the Profit Power Team met whatever challenges we encountered during the implementation phase and they went the ‘extra mile’ to ensure a successful conclusion to our implementation of Profit Power Solution,” said Russo.

“A new end-to-end back office system will have a direct impact on just about every person within the real estate organization,” said Aaron Taylor, CEO for LanTrax, Inc., the exclusive service provider for the Profit Power back office system. “As such, the Profit Power Team is required to provide a 110% committed effort to ensure the client’s goals are achieved. The entire Profit Power Team really appreciates it when a client recognizes the energy we put into their implementation project and we congratulate the entire staff at Prudential California Realty, Prudential Nevada Realty, Prudential Texas Properties and Prudential Texas Realty for their fantastic effort and team approach.”

“I would highly recommend Profit Power and their Profit Power Team to anyone looking for a full-scale back office solution for large enterprise size real estate organizations,” said Ed Krafchow, president of Prudential California Realty, Prudential Nevada Realty, Prudential Texas Properties and Prudential Texas Realty.

For more information, visit www.prudentialproperties.com and www.profitpowersystem.com.

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