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Celebrate: The Fourth of July

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RISMEDIA, July 4, 2007— Today, July Fourth, commonly known as Independence Day, is the federal holiday celebrating the adoption of the Declaration of Independence on July 4, 1776, declaring independence from Great Britain. Independence Day is commonly celebrated with fireworks, parades, barbecues, picnics, baseball games, and various other public and private events celebrating the history, government, and traditions of the United States.

For those looking to celebrate the holiday by barbequing their day away, they’re not alone. According to the latest Weber GrillWatch Pulse(TM), almost half (45%) of Americans hope to attend and/or host a barbecue party on July 4. And, that number increases to a stunning 59% among those aged between 18 and 24.

Weber GrillWatch Pulse respondents also said that these barbecue parties will be somewhat sizable — with an expected average of 17 to 20 attendees.

The most popular Fourth of July barbecue party foods?

      Grilled foods:
       1. Meats (99%)
       2. Fruits and vegetables (77%)
       3. Poultry (69%)
       4. Fish (30%)

    Non-grilled “sides”:
       1. Baked beans (61%)
       2. Potato chips/corn or tortilla chips (59%)
       3. Potato salad (56%)
       4. Watermelon (54%)

       1. Ice cream (46%)
       2. Cake (40%)
       3. Cookies (36%)
       4. Brownies (33%)

From the Weber Newsroom(TM), the Weber GrillWatch Pulse is an up-to-the-minute survey commissioned by Weber-Stephen Products Co., and conducted by a third party online research firm to ensure accuracy. A sample of 1,000 adults 18 years and older were surveyed June 22-27, 2007. The sample is balanced to be representative of the general population in the U.S. based on gender, age, and household income.

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